Digital TV News: MarketCast
MarketCast partners with VIZIO to measure ad performance
Mar 23, 2023 – MarketCast has partnered with Inscape to determine whether ads are recalled accurately, are connected with the right brand, and influence the purchase of the advertiser's products and services.
News categories: MarketCast, VIZIO, John Batter, Ken Norcross, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA
Tubi report highlights 2023 streaming TV trends
Feb 14, 2023 – Tubi (NASDAQ: FOXA; FOX) has released findings from its annual audience report showing explosive growth in CTV ad spend, while AVOD services lead the streaming pack as consumers look to cut subscription costs in the year ahead.
News categories: Tubi, Mark Rotblat, Digital TV, Market Research, Streaming, USA
NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories: NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, USA, Worldwide
Kinetiq and MarketCast team up on tune-in TV attribution
Dec 15, 2020 – MarketCast and Kinetiq have teamed up to advance tune-in attribution by combining MarketCast's data science capabilities with Kinetiq's ad detection covering 1,600 channels in all 210 U.S. DMAs.
News categories: Kinetiq, MarketCast, Kevin Kohn, Tom Weiss, Advertising, Big Data, Digital TV, USA
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- Singtel TV subscribers down 6,000 in 1Q 2023
- Orby Elevate selects EUTELSAT for DTH TV distribution in the US
- U.S. SVOD revenues to grow at a 6.3% CAGR over 2022-2027
- Netgem releases trading update
- IPTV to partially offset revenue losses in cable and DTH in Korea
- Player.pl available on Xbox consoles, powered by Redge Media