Digital TV News: MediaMath
Comscore segments added to IRIS.TV's Contextual Video Marketplace
Mar 2, 2020 – Comscore (NASDAQ: SCOR) and IRIS.TV have announced that Comscore’s brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace.
News categories:
IRIS.TV, Comscore, Richie Hyden, Rachel Gantz, Todd Randak, David Clutter, Jeremy Steinberg, Advertising, Big Data, Digital TV, Streaming, USA
MediaMath bidding infrastructure to integrate LiveRamp identities
Nov 5, 2019 – MediaMath has announced a partnership with LiveRamp (NYSE: RAMP). LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure, providing marketers a best in class experience for targeting and measurement.
News categories:
LiveRamp, MediaMath, Travis Clinger, Jeremy Steinberg, Advertising, Big Data, Digital TV, Streaming, USA
MediaMath launches contextual ad targeting for video with IRIS.TV
Jun 11, 2019 – MediaMath has announced the launch of a buy-side video contextual targeting solution for programmatic video in partnership with IRIS.TV. IRIS.TV is able to surface the context of video content to ad servers in any video playback environment.
News categories:
IRIS.TV, MediaMath, Richie Hyden, Mike Fisher, Advertising, Big Data, Digital TV, Worldwide
Ad-Tech market still highly fragmented despite intense M&A activity
Sep 18, 2018 – In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to IDC, the top 15 vendors represented less than 40% of the overall market in 2017.
News categories:
IDC, Karsten Weide, Advertising, Market Research, Worldwide
Sling TV ad slots now available programmatically through SpotX
May 16, 2017 – Advertisers seeking targeted consumer segments across premium over-the-top (OTT) video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.
News categories:
Sling TV, SpotX, Adam Lowy, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA
Latest News
- TVPlus selects Eutelsat for DTH broadcast services in Australasia
- DAA releases guidelines for use of AdChoices on CTV devices
- Vo1d malware infects over a million Android STBs
- France Télévisions secures replay content with NAGRAVISION
- Antena TV selects Verimatrix cybersecurity and anti-piracy technology
- Clubber TV adopts MainStreaming for sports delivery
- Rakuten TV now available on Altibox TV
- Amagi enables IP-based distribution across APAC for ABS-CBN
- wedotv adopts Zixi to distribute content to partners
- FreeWheel selects Samba TV as ACR partner
- Síminn extends personalisation relationship with XroadMedia
- Amagi and BuyDRM secure streaming video for PlayMedia
- FRANSAT unveils USB format CAM CI Plus 2.0 module
- Kineton adds DTG DVB-I Test Suite to compliance platform
- Dolby unveils live streaming offering for sport and entertainment
- Harmonic VOS360 Ad SaaS validated by FreeWheel
- Amlogic shows WiSA wireless audio STB reference design at IBC
- DVB Native IP published as ETSI standard
- Teads and Whale TV collaborate on home screen display advertising
- Makedonski Telekom and MediaKind unveil MagentaTV