Digital TV News: OpenAP
U.S. JIC conditionally certifies Comscore, iSpot and VideoAmp currencies
Sep 20, 2023 – OpenAP has announced that the U.S. Joint Industry Committee (JIC) has granted conditional certification to Comscore, iSpot and VideoAmp as part of its currency certification efforts.
News categories:
OpenAP, Comscore, iSpot, VideoAmp, Advertising, Big Data, Digital TV, USA
U.S. JIC reveals certification criteria for premium video measurement
Mar 6, 2023 – OpenAP on behalf of the U.S. JIC has announced the publication of initial requirements for premium video cross-platform currencies, a milestone in coalescing the industry around common standards.
News categories:
OpenAP, David Levy, Advertising, Big Data, Digital TV, USA
U.S. programmers cooperate on measurement and viewership data through OpenAP
Jan 9, 2023 – OpenAP, with Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB, are working together to develop a measurement certification process and a unified streaming viewership dataset.
News categories:
OpenAP, Advertising, Big Data, Digital TV, USA
OpenAP announces interoperability with FreeWheel, Magnite and Xandr
Sep 27, 2022 – OpenAP has announced new programmatic interoperability of OpenID, its audience identifier. OpenID audiences can now be distributed for programmatic digital execution via integrations with FreeWheel, Magnite and Xandr.
News categories:
OpenAP, FreeWheel, Magnite, Xandr, Chris LoRusso, Misha Williams, Matt McLeggon, Tom Koch, Esra Bacher, Advertising, Big Data, Digital TV, USA
Comcast’s Effectv taps Comscore for local TV measurement
Apr 12, 2022 – Comscore (Nasdaq: SCOR) and Effectv have announced that Effectv will use Comscore’s audience impression-based measurement product with local advertising clients to deliver an industry measurement solution for marketers.
News categories:
Comscore, Effectv, Bill Livek, James Rooke, Advertising, Digital TV, USA
datafuelX launches predictive analytics for media selling and buying
Mar 3, 2022 – datafuelX has launched. The company’s first two predictive analytics solutions help media, agencies and brands extract greater value from their media spend and converge linear reach and digital targeting through the power of advanced analytics.
News categories:
datafuelX, Jay Amato, Howard Shimmel, Spencer Lambert, Michael Strober, Dan Aversano, Advertising, Big Data, Digital TV, USA, Worldwide
Discovery makes investment in OpenAP
Jan 10, 2022 – OpenAP and Discovery, Inc. (NASDAQ: DISCA, DISCB, DISCK) have announced that Discovery will become a minority owner of OpenAP, the advanced advertising company bringing scale to audience-based campaigns in television.
News categories:
Discovery, Inc., OpenAP, Jim Keller, David Levy, Advertising, Big Data, Digital TV, USA, Worldwide
OpenAP launches TV cross-platform measurement framework powered by OpenID
Dec 9, 2021 – OpenAP has announced the launch of XPm, a cross-platform measurement framework. XPm is the collective TV publisher response to the ANA's call to evolve to a cross-screen media measurement framework for marketers.
News categories:
OpenAP, VAB, GroupM, ANA, David Levy, Sean Cunningham, Matt Sweeney, Bill Tucker, Advertising, Big Data, Digital TV, USA
Xandr adopts OpenAP's OpenID audience identifier
Jun 24, 2021 – OpenAP and Xandr have announced an alliance that will enable OpenAP's OpenID audiences inside Invest TV, Xandr's ad buyer self-service platform for linear television in the U.S.
News categories:
OpenAP, Xandr, David Levy, Mike Welch, Advertising, Big Data, Digital TV, USA
Latest News
- Bitmovin solutions to power Thinking Media's STIRR transformation
- Ipsos will not submit offer to acquire Kantar Media
- South Africa moves analogue switch-off to 31 March 2025
- Titan OS selects castLabs cloud multi-DRM solution
- Ofcom updates connected TV platform market approach
- Samsung enables pay TV in India without the need for a set-top
- StackAdapt offers access to Channel 4 programmatic inventory
- More drivers and passengers watching video in the car
- Allegro DVT launches test suite for Brazil's TV 3.0 DTT system
- RTÉ chooses Dalet to modernize content ecosystem
- ThinkAnalytics launches contextual advertising solution
- Amagi acquires Argoid AI
- DICE Verse partners with Zixi on IP channel distribution
- Walmart completes acquisition of VIZIO
- Semiconductor market poised for strong growth in 2024 and 2025
- WeTV partners with Magnite on video inventory monetisation
- Ipsos in discussions to acquire Kantar Media
- Teads extends Smart TV ad partnership with VIDAA
- Insolvency proceedings against WISI Communications terminated
- MYTV Mana-Mana streaming app integrated into Proton X70