Digital TV News: Parrot Analytics
Parrot Analytics data to support Dopamine's content plans
Jul 30, 2019 – Parrot Analytics has partnered with Dopamine, a division of Grupo Salinas. Dopamine will use Parrot Analytics' demand data and travelability analysis to help predict audience demand for its original series in Mexico and other regions around the world.
News categories:
Parrot Analytics, Dopamine, Alejandro Rojas, Fidela Navarro, Big Data, Digital TV, Mexico
Demand for Netflix Originals set to overtake licensed titles in the U.S.
Dec 13, 2018 – Research by Parrot Analytics and Kagan shows support for one of Netflix's most important strategic goals. According to the report, demand for Netflix Originals is estimated to overtake the share of demand for licensed titles by October 2019.
News categories:
S&P Global, Parrot Analytics, Deana Myers, Digital TV, Market Research, OTT, USA
Parrot Analytics to measure audiences for CBS Studios International
Jul 25, 2018 – Parrot Analytics has announced a subscription agreement with CBS Studios International. The service will provide CBS Studios International with timely and actionable data to gauge audience demand for specific content.
News categories:
Parrot Analytics, CBS Studios International, Wared Seger, Barry Chamberlain, Advertising, Big Data, Digital TV, Worldwide
Parrot Analytics finds 49% of U.S. consumers unwilling to pay for even one streaming service
Jun 21, 2018 – In its latest TV demand report, Parrot Analytics focused on consumers' propensity to subscribe to streaming video services in Brazil, Italy, the U.K. and the U.S.. Parrot Analytics investigated consumers' willingness to subscribe to up to four streaming subscription video services.
News categories:
Parrot Analytics, Samuel Stadler, Digital TV, Market Research, OTT, USA
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