Digital TV News: Sequent Partners
CIMM, 4A's and TVB looking at action plan for U.S. local TV measurement
Jan 19, 2023 – The Coalition for Innovative Media Measurement (CIMM), the 4A's and the TVB have launched a study focused on developing an action plan for supporting the evolution of local TV measurement in the U.S. market.
News categories:
CIMM, 4A's, TVB, Sequent Partners, Jon Watts, Ashwini Karandikar, Hadassa Gerber, Betsy Rella, Keith Kazerman, Patti Cohen, Advertising, Big Data, Digital TV, USA
Coalition for Innovative Media Measurement adds 12 new members
May 5, 2020 – The Coalition for Innovative Media Measurement (CIMM) has announced that Ampersand, Charter, Data ImpacX, Dativa, IRI, Janus Strategy & Insights, LiveRamp, New York Interconnect, Sequent Partners, Tru Optik, TVSquared and VideoAmp have joined.
News categories:
CIMM, Jane Clarke, Advertising, Big Data, Digital TV, USA
TV Time launches TV measurement solution for OTT platforms
Jul 31, 2018 – TV Time has announced the launch of its TVLytics platform, a television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today's cross-platform television landscape.
News categories:
TV Time, Richard Rosenblatt, Alice K. Sylvester, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
Latest News
- Intigral partners with DIAGNAL to enhance entertainment experiences
- Du chooses DataMiner monitoring for broadcast and teleport operations
- TSTT switches to Zappware's multi-screen client framework
- Allegro DVT launches video encoder IP for 4K/8K video
- AVOD revenues to hit $69 billion in 2029
- ZTE unveils updated Cloud PVP solution at IBC 2023
- Accedo brings AI-powered sports highlights to Accedo Launcher
- 76% of Nordic households now have an internet connected TV set
- TVMonaco chooses OKAST streaming platform
- DAZN Edge platform expands coverage in Europe with MainStreaming
- LG presents vision to become media and entertainment platform company
- UK PSBs developing broadband-delivered free TV service
- ZTE and Netgem collaborate on cloud gaming for Android TV
- Rokid shows portable Android TV device for AR glasses at IBC
- NPAW introduces Nokia-developed video probe at IBC 2023
- Eutelsat and ENENSYS show live DVB-NIP over 5G at IBC
- Pixalate introduces Apple TV CTV trends report
- Hybrid AVOD-SVOD revenues to triple to $20 billion by 2029
- Tata Elxsi and INVIDI partner on addressable advertising for Pay-TV operators
- Sercomm unveils RDK Video Accelerator STB based on Broadcom BCM72126