Digital TV News: VAB

OpenAP launches TV cross-platform measurement framework powered by OpenID
Dec 9, 2021 – OpenAP has announced the launch of XPm, a cross-platform measurement framework. XPm is the collective TV publisher response to the ANA's call to evolve to a cross-screen media measurement framework for marketers.
News categories: OpenAP, VAB, GroupM, ANA, David Levy, Sean Cunningham, Matt Sweeney, Bill Tucker, Advertising, Big Data, Digital TV, USA

egta and The Global TV Group define ad measurement standards
Oct 21, 2019 – egta, supported by The Global TV Group, has released a TV Charter defining television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.
News categories: egta, The Global TV Group, Malin Häger, Jamie West, Lindsey Clay, Advertising, Big Data, Digital TV, Worldwide