Digital TV News: Andrea Zapata
VideoAmp and Warner Bros. Discovery agree audience measurement deal
Jan 3, 2023 – VideoAmp has struck a deal with Warner Bros. Discovery to measure cross-screen campaigns across the global media and entertainment company's portfolio of sports, news, lifestyle, and premium entertainment brands.
News categories:
VideoAmp, Warner Bros. Discovery, Ross McCray, Andrea Zapata, Ralph Pardo, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA
TVision concludes $16m investment round led by iSpot
Nov 15, 2022 – TVision has closed an investment round of $16m for the continued transformation and modernization of its person-level panel measurement. The round was led by iSpot along with continued support from SIG Capital, Accomplice, and Golden Ventures.
News categories:
TVision, iSpot, Yan Liu, Sean Muller, Sean Cunningham, Kelly Abcarian, Andrea Zapata, Advertising, Big Data, Digital TV, Streaming, USA, Venture Capital, Worldwide
WarnerMedia Ad Sales chooses measurement partners
Jan 6, 2022 – WarnerMedia Ad Sales has completed its preliminary discovery process for alternative measurement partners. Comscore, iSpot.tv and VideoAmp have been selected to help WarnerMedia develop its portfolio of measurement solutions.
News categories:
WarnerMedia Ad Sales, Comscore, iSpot.tv, VideoAmp, Andrea Zapata, Carol Hinnant, Stuart Schwartzapfel, Ross McCray, Advertising, Big Data, Digital TV, USA
Comcast Spotlight launches Local TV attribution with TVSquared
Aug 7, 2019 – Comcast Spotlight has announced the launch of an attribution solution that will bring greater accountability to local TV advertising. The product, launched in partnership with TVSquared, allows local cable TV advertisers to measure lower-funnel activity.
News categories:
Comcast Spotlight, TVSquared, Hank Oster, Jo Kinsella, Advertising, Big Data, Digital TV, USA
U.S. TV viewing reverses declines
Aug 2, 2019 – Comcast Spotlight has launch its inaugural TV Viewership Report. One of the most notable findings coming out of this edition was that TV viewership is at a two-year high, reversing the trend of decline that Comcast Spotlight has seen since it began tracking this data in 2017.
News categories:
Comcast Spotlight, Brendan Condon, Andrea Zapata, Digital TV, Market Research, USA
Latest News
- CDNetworks powers VSTV K+ OTT streaming in Vietnam
- 24i and Amagi partner to enable rapid launch of streaming services
- Net Insight and Skyline partner on live video workflows
- Mixed fortunes for pay TV in the Asia Pacific region
- Evolution Digital integrates OpenSync with an Android TV set-top box
- ARF calls for move away from TV households as basis of TV measurement
- 76% of SVOD services to introduce ads in the next two years
- Free, ad-supported streaming takes off in the U.S.
- NextGen TV begins broadcasting in Des Moines, IA
- PANTAFLIX to dispose of streaming technology subsidiary
- Harmonic powers live sports streaming for VertiCast
- Eurovision Sport selects Ad Insertion Platform monetization solution
- TV reception over the Internet continues to grow in Switzerland
- Ateme launches statmux for NextGen TV and streaming services
- Canela Media chooses Amagi for FAST content monetization
- SES in discussions regarding possible combination with Intelsat
- Comscore expands 48-hour television reporting
- TCCL deploys iWedia Android TV Custom Launcher
- LiveU joins AWS Partner Network
- 63% of rural Americans bundle internet and TV