Digital TV News: Anthony Katsur
IAB Tech Lab initiative aims to bring addressability to all TV environments
Nov 10, 2022 – IAB Tech Lab has launched an initiative to set technical standards to bring universal addressability to all TV environments. To achieve many of the goals Video Watermark Technology will be instrumental.
News categories:
IAB Tech Lab, Anthony Katsur, Shailley Singh, Stephane Krzywoglowy, Ken Norcross, Advertising, Content Identification, Digital TV, USA, Worldwide
IAB Tech Lab updates Connected TV ad format guidelines
Mar 31, 2022 – IAB Tech Lab has updated its ad format guidelines to include Digital Video and CTV formats. The update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today's world.
News categories:
IAB Tech Lab, Anthony Katsur, Nick Short, Advertising, Digital TV, Streaming, USA
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