Digital TV News: Antonio Tomarchio
Cuebiq expands attribution to include Linear and Advanced TV
Jan 7, 2019 – Cuebiq has announced the launch of its TV attribution solution. The addition provides a cross-channel view of how the media mix, including both linear and advanced television, impacts the customer journey to brick-and-mortar locations.
News categories:
Cuebiq, Antonio Tomarchio, Advertising, Big Data, Content Identification, Digital TV, USA
Brightline adds Cuebiq's footfall attribution to OTT ad platform
Aug 9, 2018 – Cuebiq and Brightline have announced a partnership to provide media owners and advertisers with footfall attribution. With Cuebiq, BrightLine increases the depth of information available to advertisers, enabling them to attribute in-person visitation back to their enhanced OTT ads.
News categories:
Brightline, Cuebiq, Jacqueline Corbelli, Antonio Tomarchio, Advertising, Big Data, Digital TV, OTT, Worldwide
Tremor Video DSP and Cuebiq partner for geo-behavioral targeting on connected TV
May 22, 2018 – Tremor Video DSP and Cuebiq have announced a partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. MullenLowe Mediahub will be the first agency to execute the audience hyper-targeting for its clients.
News categories:
Tremor Video DSP, Cuebiq, MullenLowe Mediahub, Abbey Thomas, Antonio Tomarchio, Jade Watts, Advertising, Big Data, Digital TV, OTT, USA
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