Digital TV News: Ben Abbatiello
VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories:
VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA
Beachfront introduces Pod Bidding for Connected TV advertising
Apr 30, 2020 – Beachfront is introducing Pod Bidding for CTV advertising. Beachfront's Pod Bidding is designed to help video publishers construct and auction ad pods ['ad break'-style sequences of ads] while fully supporting de-duplication and competitive separation.
News categories:
Beachfront, Frank Sinton, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA
SpotX to power FremantleMedia's programmatic ad-based monetization
Sep 21, 2017 – SpotX has announced that it is partnering with FremantleMedia to help power the monetization of the global media giant’s holistic distribution strategy. The move marks the launch of ad-based monetization for FremantleMedia.
News categories:
SpotX, FremantleMedia, Ben Abbatiello, Samantha Glynne, Advertising, Digital TV, Streaming, Worldwide
Sling TV ad slots now available programmatically through SpotX
May 16, 2017 – Advertisers seeking targeted consumer segments across premium over-the-top (OTT) video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.
News categories:
Sling TV, SpotX, Adam Lowy, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA
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