Digital TV News: Carol Hinnant
Comscore and Twitch partner on Esports and Gaming audience measurement
Mar 12, 2020 – Comscore (Nasdaq: SCOR) has announced a partnership with Twitch. The deal adds tagless audience reporting of Twitch livestreaming, including gaming and esports insights, to Comscore digital audience solutions.
News categories:
Comscore, Twitch, Carol Hinnant, Big Data, Canada, Digital TV, Streaming, USA
Comscore to measure The Cowboy Channel and RFD-TV audiences
Jan 28, 2020 – Comscore (Nasdaq: SCOR) and Rural Media Group have announced that Comscore will provide audience measurement using return path data for two of Rural Media Group's networks, The Cowboy Channel and RFD-TV.
News categories:
Comscore, Carol Hinnant, Patrick Gottsch, Advertising, Big Data, Digital TV, USA
Discovery and Comscore partner on measurement, targeting and segmentation
Oct 28, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISK) and Comscore have announced a number of agreements for the use of Comscore’s audience measurement and consumer insights tools, as well as for partnership to create the next generation of measurement capabilities.
News categories:
Comscore, Discovery, Carol Hinnant, Keith Kazerman, Advertising, Big Data, Digital TV, USA, Worldwide
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