Digital TV News: Cyril Daoud
2021 shaping up to be year of programmatic TV advertising in Europe
Apr 8, 2021 – According to a Hoppr commissioned survey, 87.4% of senior executives at communications service providers agree that programmatic advertising delivered through TVs and STBs will be an important source of revenue in Europe.
News categories:
Hoppr, Cyril Daoud, Advertising, Digital TV, Europe, Market Research, Set Top Box, Smart TV
3SS and Hoppr enable monetization on Android TV
Jul 30, 2020 – 3SS and Hoppr have joined forces to create an end-to-end monetization platform for Android TV. The pair have integrated the 3READY Custom Launcher with HopprTV to enable new possibilities for advertising.
News categories:
3SS, Hoppr, Pierre Donath, Cyril Daoud, Advertising, Android TV, Digital TV, Set Top Box, UX, Worldwide
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