Digital TV News: Dennis Buchheim
Comscore aligns CTV audience segments with IAB Tech Lab guidelines
Sep 11, 2019 – Comscore (NASDAQ: SCOR) has announced that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
News categories: Comscore, Adobe, Google, Oracle, IAB Tech Lab, Rachel Gantz, Keith Eadie, Deepti Bhatnagar, Veronica Ahern, Dennis Buchheim, Advertising, Big Data, OTT, USA
IAB releases for comment specification to improve video advertising
Apr 23, 2019 – The IAB Technology Laboratory has released SIMID for public comment, a specification designed to replace VPAID and increase transparency and security, while increasing support for creativity and interactive capabilities.
News categories: IAB Tech Lab, Dennis Buchheim, Jarred Wilichinsky, Peentoo Patel, Advertising, Digital TV, Media Player, USA, Worldwide
IAB Tech Lab proposes Data Transparency Framework for digital advertising
May 23, 2018 – The IAB Technology Lab has announced the release of Data Transparency Framework 1.0 for public comment—guidance that outlines sourcing disclosures for those collecting data used to target, personalize, and measure digital advertising.
News categories: IAB Tech Lab, Dennis Buchheim, David Justus, Louis Jones, Alysia Borsa, Advertising, Big Data, USA, Worldwide
IAB Tech Lab releases OTT Identifier for Advertising guidelines for comment
Apr 3, 2018 – The IAB Technology Laboratory has released 'Guidelines for Identifier for Advertising on OTT Platforms' with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments.
News categories: IAB Tech Lab, Dennis Buchheim, Advertising, Digital TV, Mobile, OTT, USA
- MediaTek releases 4K Smart TV IC with integrated AI processing unit
- SpotX to monetize OTT inventory for Crackle Plus
- Kaltura files for Initial Public Offering
- ANGA COM 2021 switches to online
- Virgin TV 360 now available to all Virgin Media customers
- Roku to acquire Nielsen’s Advanced Video Advertising business
- VIZIO files for initial public offering
- Alphonso re-launches as LG Ads
- AirConsole cloud gaming for all Xiaomi Android TV devices
- LG webOS TV platform includes QuickSet from UEI
- U.S. DTH service Orby TV closes down
- Saankhya Labs receives FCC certification for broadcast-to-mobile solution
- MediaKind integrates Dolby Vision HDR technology
- Korean and US content power online video consumption in SE Asia
- MobiTV enters voluntary Chapter 11
- North American OTT TV revenues to double
- VeriSilicon AI video processor powers leading datacenters
- Asia-Pacific pay TV revenue to fall over next five years
- WDR expands HD capacity with SES at 19.2°E
- Megacable subscribers up 51,000 in 4Q 2020