Digital TV News: Elizabeth Herbst-Brady
Yahoo extends targeting and measurement partnership with Samba TV
May 15, 2023 – Yahoo has announced a partnership with Samba TV to provide advertisers with an advanced TV solution for campaign targeting and measurement within the Yahoo DSP, across the UK and Canada.
News categories:
Samba TV, Yahoo, David Barker, Elizabeth Herbst-Brady, Advertising, Big Data, Canada, Digital TV, Smart TV, UK
Yahoo partnership with DIRECTV Advertising expands to include STB data
Oct 17, 2022 – Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data. Yahoo is the only omnichannel DSP to have access to DIRECTV Advertising's STB data.
News categories:
Yahoo, DIRECTV Advertising, Elizabeth Herbst-Brady, Amy Leifer, Advertising, Big Data, Digital TV, Satellite, Set Top Box, USA
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