Digital TV News: Ellen Dudar
FourthWall Media adds Neilsen Smart TV ACR data to analytics platform
Jun 1, 2020 – FourthWall Media has introduced Adapt, a platform tool to onboard linear, addressable, and digital advertising campaigns, and has added ACR data from Smart TVs to its cable set-top box viewing dataset into the Reveal analytics platform.
News categories: FourthWall Media, Nielsen, Ellen Dudar, Matt Reid, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA
MRI-Simmons and FourthWall Media partner to provide custom TV audiences
Jan 28, 2020 – FourthWall Media has announced that it will make available MRI-Simmons' audience segments on its Reveal household matching tool, to allow the creation of custom segments for targeted TV planning, optimization, and attribution.
News categories: FourthWall Media, MRI-Simmons, Ellen Dudar, Ishan Bhaumik, Advertising, Big Data, Digital TV, USA
FourthWall Media introduces Reveal 5 TV analytics and optimization platform
Sep 19, 2019 – FourthWall Media has released Reveal 5, the company’s analytics platform. Reveal 5 packages powerful analytics and infrastructure making it easy to use the platform to analyze, plan, and optimize television advertising, audiences, and programming.
News categories: FourthWall Media, Ellen Dudar, Tim Peters, Advertising, Big Data, Digital TV, USA
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- Nilesat chooses ATEME video processing for two projects
- Facebook Watch TV app available for Vewd-enabled devices
- Western Europe to have 234 million SVOD subscriptions in 2026
- Kublai GmbH to complete takeover of Tele Columbus
- SITI Networks launches apps and Android TV STB with Nagra
- FreeWheel addressable technology unifies linear TV and digital video advertising
- Crackle app launches on Xfinity X1 and Xfinity Flex
- Research suggests CTV ads more effective than linear
- Mowies optimizes cloud streaming workflow with Harmonic
- Mola TV taps Viaccess-Orca to monetize EPL video streaming
- Streamhub enhances video audience analytics with Kantar data
- Eurofins announces NEXTGEN TV test suite for 2022 receivers
- Roku begins Roku OS 10 roll-out
- Roku Express 4K+ and Roku Voice Remote Pro launched in U.S.
- Fraunhofer and Sinclair working to bring Digital Radio Mondiale to ATSC 3.0
- Vodafone España adopts targeted content promotion from TiVo
- 3SS selected by FreeCast for SelectTV multiscreen UX
- LTN Global launches universal signaling for linear addressable TV advertising
- Worldwide semiconductor revenue grew 10.4% in 2020