Digital TV News: Ellen Dudar
FourthWall Media adds Neilsen Smart TV ACR data to analytics platform
Jun 1, 2020 – FourthWall Media has introduced Adapt, a platform tool to onboard linear, addressable, and digital advertising campaigns, and has added ACR data from Smart TVs to its cable set-top box viewing dataset into the Reveal analytics platform.
News categories:
FourthWall Media, Nielsen, Ellen Dudar, Matt Reid, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA
MRI-Simmons and FourthWall Media partner to provide custom TV audiences
Jan 28, 2020 – FourthWall Media has announced that it will make available MRI-Simmons' audience segments on its Reveal household matching tool, to allow the creation of custom segments for targeted TV planning, optimization, and attribution.
News categories:
FourthWall Media, MRI-Simmons, Ellen Dudar, Ishan Bhaumik, Advertising, Big Data, Digital TV, USA
FourthWall Media introduces Reveal 5 TV analytics and optimization platform
Sep 19, 2019 – FourthWall Media has released Reveal 5, the company’s analytics platform. Reveal 5 packages powerful analytics and infrastructure making it easy to use the platform to analyze, plan, and optimize television advertising, audiences, and programming.
News categories:
FourthWall Media, Ellen Dudar, Tim Peters, Advertising, Big Data, Digital TV, USA
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