Digital TV News: George W. Ivie

DoubleVerify earns MRC accreditation for CTV measurement
Jan 14, 2021 – DoubleVerify has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and invalid traffic filtration in the Connected TV (CTV) media environment.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Olga O’Donnell, Advertising, Big Data, Digital TV, OTT, USA

MRC finalizes Cross-Media Audience Measurement Standards for video
Sep 4, 2019 – The Media Rating Council (MRC) has issued a final version of its Cross-Media Audience Measurement Standards. The document sets forth provisions to guide the measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile.
News categories: Media Rating Council, George W. Ivie, Advertising, Big Data, Digital TV, Mobile, OTT, USA, Worldwide

Nielsen audience measurement accredited by MRC for Mexico
Mar 27, 2019 – Nielsen has announced that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM) service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE.
News categories: Nielsen IBOPE, Media Rating Council, Jose De la Rosa, George W. Ivie, Advertising, Big Data, Mexico

Pixalate receives MRC accreditation for OTT invalid traffic detection and filtration
Nov 14, 2018 – Pixalate has become the first company to receive accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions.
News categories: Pixalate, Media Rating Council, Jalal Nasir, George W. Ivie, Jay Friedman, Advertising, Digital TV, OTT, Worldwide

Innovid receives MRC accreditation for OTT ad impression measurement
Sep 25, 2018 – Innovid has announced that it has been granted accreditation by the Media Rating Council (MRC) for its over-the-top (OTT) served video ad impression tracking. Innovid is the first to receive MRC accreditation in a connected TV (CTV) environment.
News categories: Innovid, Media Rating Council, Tal Chalozin, George W. Ivie, Advertising, Digital TV, OTT, USA

MRC finalizes Digital Video Ad Measurement Guidelines update
Jun 29, 2018 – The Media Rating Council (MRC) has announced the release of an updated version of the IAB Digital Video Ad Impression Measurement Guidelines. The document was initially circulated in draft form for public comment in late 2017, and now is considered final.
News categories: Media Rating Council, George W. Ivie, Advertising, Digital TV, OTT, USA, Worldwide

Media Rating Council issues Digital Audience-Based Measurement Standards
Dec 7, 2017 – The Media Rating Council (MRC) has released standards for digital audience-based measurement. The standards spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data.
News categories: Media Rating Council, George W. Ivie, Advertising, Big Data, USA