Digital TV News: Jay Prasad
VideoAmp releases TV & Video Advertising Survey findings
Jan 4, 2018 – VideoAmp has released findings from its First Annual TV & Video Advertising Survey. The study found that 60% of marketers believe campaigns executed through a Cross-Screen Platform (CSP) for all TV and digital video outperform conventional campaigns.
News categories:
VideoAmp, Jay Prasad, Jonathan Steuer, Advertising, Digital TV, Market Research, USA
OTT video ad spending grows 18X on SpotX platform in 2017
Dec 14, 2017 – SpotX has released figures illustrating explosive growth in global OTT video advertising spend across its platform. The portion of overall ad budgets spent with OTT inventory owners increased from 8% in October 2016 to over 26% of total spend for October 2017.
News categories:
SpotX, Kelly McMahon, Jay Prasad, Adam Lowy, Advertising, Market Research, OTT, Worldwide
Mediaocean and VideoAmp create software to optimize TV upfront commitments
May 24, 2017 – Mediaocean and VideoAmp have announced a partnership which creates a fully integrated linear TV planning and optimization solution for the upfront and scatter markets for agencies and brands.
News categories:
VideoAmp, Mediaocean, Jay Prasad, Ramsey McGrory, Advertising, Big Data, Digital TV, USA
Latest News
- U.S. has close to 300 OTT video services
- ENENSYS ATSC 3.0 solution deployed by SEI and VSatcast
- Sinclair acquires two TV stations in Washington, DC
- FreeWheel releases H1 2020 U.S. Video Marketplace Report
- Eutelsat selected by Kabelio for new Swiss HD platform
- RCN, Grande and Wave launch TiVo Stream 4K
- Nielsen to measure CTV campaigns on YouTube & YouTube TV
- Tata Elxsi selected as certified 3PL partner for Google Widevine
- 58 million U.S. broadband households to be MVPD-free by 2025
- All-time high for streaming video according to Limelight Networks
- ZTE joins Netflix Hailstorm set top box program
- fuboTV announces closing of Public Offering
- COVID-19 pandemic accelerates cord-cutting in 2020
- Household media spend stabilized in Sweden in Q3
- G-Core Labs introduces global streaming platform
- EMEA Smart Home market expected to rebound in 2H 2020
- Freeview Play launches on Amazon Fire TV Edition
- 3SS and KAON to power Android TV services from Allente
- Spectrum Evolution and VSatcast virtualize NextGen TV Broadcast Internet
- Italy set for video entertainment surge in 2021