Digital TV News: Jeremy Straight
TCL and PubMatic partner on live sports advertising
Jan 22, 2025 – TCL (1070.HK) and PubMatic (Nasdaq:PUBM) have connected TCL's programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic's platform to power live sports ad demand.
News categories:
PubMatic, TCL, Abbie Reichner, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA
TCL selects Magnite's ad server and SSP
Nov 12, 2024 – Magnite (NASDAQ: MGNI) has announced that TCL will use Magnite's ad server to enhance the viewer experience and Magnite's streaming platform to capture the value of its premium inventory.
News categories:
Magnite, TCL, Ryan Kenney, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA
Tru Optik and SpotX partner to power connected TV ad marketplace
Oct 2, 2018 – Tru Optik and SpotX have announced that via Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making them available for advertisers to buy programmatically.
News categories:
SpotX, Tru Optik, Jeremy Straight, Frans Vermeulen, Jason DeMarco, Advertising, Digital TV, Streaming, USA
SpotX announces interoperability with AWS Elemental MediaTailor service
Jan 9, 2018 – Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service.
News categories:
SpotX, AWS Elemental, Jeremy Straight, Advertising, Content Distribution, Digital TV, Worldwide
Samba TV partners with SpotX for OTT audience targeting and ad serving
May 25, 2017 – Samba TV and SpotX have partnered to power custom audience targeting and segmentation for video ads across web, app and connected TV environments. SpotX will become Samba TV’s primary connected TV ad server.
News categories:
SpotX, Samba TV, Jeremy Straight, Ashwin Navin, Advertising, Digital TV, Smart TV, Streaming, USA, Worldwide
Latest News
- Barb to start reporting TV-set viewing of YouTube channels
- SAT FILM selects multi-DRM from CryptoGuard
- Qvest and ARABSAT to launch OTT streaming platform
- ArabyAds & LG Ad Solutions partner with TVekstra in Turkey
- Freeview NZ satellite TV service to move to Koreasat 6
- Comscore expands YouTube CTV measurement internationally
- Ateme powers Antenna Group’s ANT1+ OTT service
- Reliance Jio introduces JioTele OS smart TV operating system
- AgileTV, United Teleports and BNS launch fully managed TV service
- Samsung global TV market leader for 19th year
- JioHotstar and Nielsen collaborate on advanced ad measurement
- Eutelsat and ATSS renew MENA satellite services agreement
- Altice USA residential video RGUs down 64,300 in 4Q 2024
- Orange TV subscribers down 8,700 in 4Q 2024
- U.S. MVPDs align on terminology for multiscreen TV advertising
- Roku releases 4Q 2024 results
- United Group agrees to sell SBB Serbia and Net TV Plus
- Graham Media and Nielsen agree Local TV measurement renewal
- Sky Link TV launches streaming platform with Bitcentral
- TAG Video Systems and Witbe deliver end-to-end video monitoring