Digital TV News: Jeremy Straight
Tru Optik and SpotX partner to power connected TV ad marketplace
Oct 2, 2018 – Tru Optik and SpotX have announced that via Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making them available for advertisers to buy programmatically.
News categories:
SpotX, Tru Optik, Jeremy Straight, Frans Vermeulen, Jason DeMarco, Advertising, Digital TV, Streaming, USA
SpotX announces interoperability with AWS Elemental MediaTailor service
Jan 9, 2018 – Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service.
News categories:
SpotX, AWS Elemental, Jeremy Straight, Advertising, Content Distribution, Digital TV, Worldwide
Samba TV partners with SpotX for OTT audience targeting and ad serving
May 25, 2017 – Samba TV and SpotX have partnered to power custom audience targeting and segmentation for video ads across web, app and connected TV environments. SpotX will become Samba TV’s primary connected TV ad server.
News categories:
SpotX, Samba TV, Jeremy Straight, Ashwin Navin, Advertising, Digital TV, Smart TV, Streaming, USA, Worldwide
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