Digital TV News: John Halley
VideoAmp renews measurement partnership with Paramount
Jan 7, 2025 – Paramount Global has extended its partnership with VideoAmp. VideoAmp will provide the entertainment giant with a view of its audience, enabling both demographic and advanced audience measurement.
News categories:
VideoAmp, Paramount, Bryan Goski, John Halley, Advertising, Big Data, Digital TV, USA
The Trade Desk announces Ventura streaming TV OS
Nov 20, 2024 – The Trade Desk (NASDAQ: TTD) has announced that it has developed Ventura, a streaming TV OS. The Trade Desk will partner with smart TV OEMs and other streaming TV aggregators to deploy Ventura.
News categories:
The Trade Desk, Jeff Green, Matthew Henick, Jamie Power, John Halley, Paul Cheesbrough, Patrick Spence, Advertising, Digital TV, Smart TV, Streaming, TV OS, USA
Paramount and iSpot.tv agree currency partnership
Oct 10, 2023 – Paramount (NASDAQ: PARA, PARAA) is to use iSpot's currency metrics to measure and transact national TV advertising campaigns across its media and streaming properties in the U.S.
News categories:
iSpot, Paramount, Sean Muller, John Halley, Advertising, Big Data, Digital TV, USA
Discovery makes investment in OpenAP
Jan 10, 2022 – OpenAP and Discovery, Inc. (NASDAQ: DISCA, DISCB, DISCK) have announced that Discovery will become a minority owner of OpenAP, the advanced advertising company bringing scale to audience-based campaigns in television.
News categories:
Discovery, Inc., OpenAP, Jim Keller, David Levy, Advertising, Big Data, Digital TV, USA, Worldwide
VideoAmp and ViacomCBS announce TV measurement partnership
Sep 28, 2021 – VideoAmp has announced a partnership with ViacomCBS in which it will provide the media and entertainment company with an alternative currency to plan, transact and measure national media campaigns.
News categories:
VideoAmp, ViacomCBS, Ross McCray, John Halley, Advertising, Big Data, Digital TV, USA
ViacomCBS renews TV measurement deal with Comscore
Apr 27, 2021 – Comscore (NASDAQ: SCOR) has announced an expanded renewal agreement to provide ViacomCBS (NASDAQ: VIAC; VIACA) with Comscore’s National TV measurement currency for its portfolio of news, entertainment and sports networks.
News categories:
Comscore, ViacomCBS, Carol Hinnant, John Halley, Advertising, Big Data, Digital TV, USA
ViacomCBS to launch connected video ad platform
Aug 4, 2020 – ViacomCBS (NASDAQ: VIAC, VIACA) is to launch ViacomCBS EyeQ, a connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’ portfolio of networks.
News categories:
ViacomCBS, John Halley, David Lawenda, Advertising, Digital TV, USA
Comcast, Charter and ViacomCBS announce Blockgraph partnership
May 29, 2020 – Comcast (NASDAQ: CMCSA), Charter (NASDAQ: CHTR) and ViacomCBS (NASDAQ: VIAC; VIACA) have agreed to take equal ownership of Blockgraph. The joint venture is focused on ushering in a new way of using audience data for advanced TV and premium video advertising.
News categories:
Blockgraph, Comcast Advertising, Charter Communications, ViacomCBS, Jason Manningham, Marcien Jenckes, David Kline, John Halley, Advertising, Big Data, Digital TV, MandA, USA
OpenAP Market audience-based advertising platform launched
Oct 8, 2019 – OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, has launched OpenAP Market, a marketplace that offers video advertising inventory and audience-based buying across the largest collection of digital and linear TV programming.
News categories:
OpenAP, David Levy, Meredith Brace, Krishan Bhatia, John Halley, AJ Kintner, Advertising, Big Data, Digital TV, USA, Worldwide
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