Digital TV News: Larry Allen
Comcast Technology Solutions releases SCTE 224-based linear ad insertion solution
May 3, 2022 – Comcast Technology Solutions has launched a linear addressable advertising solution. The solution uses an SCTE 224 standard notification interface to present rich linear metadata to trigger linear addressable ads.
News categories:
Comcast Technology Solutions, Comcast Advertising, Bart Spriester, Larry Allen, Marija Masalskis, Advertising, Big Data, Cable TV, Digital TV, USA
TheTake and LG introduce AI-powered Shoppable TV at CES
Jan 6, 2020 – TheTake has announced the launch of a shoppable video experience through partnerships with LG Electronics and U.S. media companies. Beginning this spring, owners of LG webOS Smart TVs will be able to shop on the partner networks' TV shows.
News categories:
TheTake, LG Electronics, WarnerMedia, Michelle Fernandez, Larry Allen, Big Data, CES2023, Digital TV, Set Top Box, Smart TV, USA, UX
Roku introduces Audience Marketplace for OTT ad sellers and buyers
Jun 27, 2018 – Roku (NASDAQ: ROKU) has introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the U.S. Audience Marketplace uses Roku’s first-party data and proprietary ad technology.
News categories:
Roku, Seth Walters, Larry Allen, Garrett Winkler, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA
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