Digital TV News: Laura Buchman
Telaria introduces Audience Connect addressable CTV solution
Sep 26, 2019 – Telaria (NYSE:TLRA) has launched Audience Connect for publishers and marketers, a suite of products built for CTV/OTT, mobile, and desktop. Audience Connect makes it easy for marketers to deliver on-target campaigns, spanning multiple addressable criteria.
News categories: Telaria, Paige Bilins, Laura Buchman, Advertising, Big Data, OTT, Worldwide
Outside TV to monetize OTT TV inventory programmatically with Telaria
Jan 10, 2019 – Telaria (NYSE:TLRA) has announced a partnership with Outside TV, a video content provider in action and adventure sports. Outside TV has partnered with Telaria to bring more of its video inventory to advertisers.
News categories: Telaria, Outside TV, Laura Buchman, Stan Hunting, Advertising, Apps, Digital TV, OTT, Smart TV, USA
Telaria unveils TV Content Reporting
Oct 29, 2018 – Telaria (NYSE:TLRA) has unveiled TV Content Reporting. TV Content Reporting provides publishers with insight and analytics into the bidding and buying patterns of specific show titles, episodes, content categories and a more holistic view about the content advertisers want.
News categories: Telaria, Craig Berlingo, Laura Buchman, Advertising, Big Data, Digital TV, USA, Worldwide
- Disney+ available directly on VIZIO SmartCast TVs
- Comscore announces renewal with CBS TV stations
- TVSquared releases pan-European TV advertising performance analysis
- Imagine Communications agrees ad insertion deal with the NCTC
- DISH Network pay TV subscribers down 194,000 in 4Q 2019
- One third of Taiwanese online consumers have accessed TV piracy sites
- Redbox launch Redbox Free Live TV across the U.S.
- Cisco releases Annual Internet Report
- Pixelworks and Qualcomm integrate Live Local TV with 5G broadband
- Kantar to measure TV audiences for MINTIC in Colombia
- NCTC to offer discounted Amazon Fire TV devices to members
- Viu reaches 41.4 million monthly active users
- Roku ends 2019 with 36.9 million active accounts
- Online viewing continues to gain ground on traditional broadcast TV
- Vianeos provides revamped UX for Batelco TV in Bahrain
- VUALTO partners with ATEME for automated encoder integration
- STV selects Arqiva Hybrid TV Service for HD restart feature
- AfricaXP adds DTH capacity from Eutelsat for Sub-Saharan Africa
- Altice USA residential video RGUs down 44k in 4Q 2019
- 'Tapering subscriber acquisitions' for Dish TV India in 4Q 2019