Digital TV News: Matt Sweeney
GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories:
GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide
OpenAP launches TV cross-platform measurement framework powered by OpenID
Dec 9, 2021 – OpenAP has announced the launch of XPm, a cross-platform measurement framework. XPm is the collective TV publisher response to the ANA's call to evolve to a cross-screen media measurement framework for marketers.
News categories:
OpenAP, VAB, GroupM, ANA, David Levy, Sean Cunningham, Matt Sweeney, Bill Tucker, Advertising, Big Data, Digital TV, USA
Latest News
- TISA deploys Bitmovin Live Encoder to power live sports experiences
- East Asia leading the world in subscription bundling
- Madhive selects Samba TV as audience targeting partner
- Malaysia carries out first 5G live broadcast
- N. American consumers pulling back on entertainment spending
- INVIDI to launch addressable advertising in Thailand with Thaicom and PSI
- Amagi and Phenix offer sub-second latency streaming with SSAI
- Sky Switzerland early adopter of Zattoo's Stream API product suite
- Free Live Sports launches with 100+ free streamed sports channels
- DIRECTV to acquire EchoStar video distribution business
- Fubo launches multiview beta feature on select Roku devices
- Gracenote and Amagi streamline FAST for content publishers
- Bouygues Telecom upgrades automated testing capability with Witbe
- LG and Rakuten TV launch VOD service in Europe
- Slovak Telekom selects MediaKind for next-generation TV headend
- Hallmark and Accedo expand partnership with new streaming service
- Meta introduces Orion augmented reality glasses
- California approves 'click or call to cancel' subscriptions bill
- EU clears Swisscom's acquisition of Vodafone Italia
- Barb extends campaign planning to include discovery+ and Netflix