Digital TV News: Michael Greeson

One-in-six U.S. SVOD buyers regularly engage in app hopping
Aug 23, 2023 – Research from Aluma Insights finds one-sixth of U.S. SVOD subscribers regularly 'hop' between apps, signing up for a limited time, then cancelling once a specific end is met.
News categories: Aluma Insights, Michael Greeson, Digital TV, Market Research, Streaming, USA

Percentage of U.S. SVOD buyers looking to cut spending up 40%
Jul 18, 2023 – Research from Aluma Insights finds 35% of U.S. SVOD customers spending too much on services and are looking to cut back, a 40% increase over last year and threefold that of 2019.
News categories: Aluma, Michael Greeson, Digital TV, Market Research, Streaming, USA

Half of ad-supported Netflix subscribers find the ad load heavy
Apr 24, 2023 – Though Netflix's ad-supported tier averages less than 5 minutes of ads per hour, 49% of Basic with Ads subscribers found it to varying degrees heavy, with 17% seeing it as excessive, according to Aluma.
News categories: Aluma, Michael Greeson, Advertising, Digital TV, Market Research, Streaming, USA

Smart TVs account for half of U.S. OTT TV viewing
Apr 3, 2023 – Research from Aluma Insights finds U.S. adult SVOD viewers spend half their streaming TV time watching on smart TVs, up from 31% in 2015, 2.5 times the contribution of streaming media players.
News categories: Aluma Insights, Michael Greeson, Blu-ray, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

Netflix, Hulu, Disney+ most essential for US streaming subscribers
Mar 14, 2023 – Research from Aluma Insights finds two-thirds of U.S. Netflix buyers view the service as indispensable, with more than half of subscribers considering Hulu and Disney+ to be essential.
News categories: Aluma, Michael Greeson, Digital TV, Market Research, Streaming, USA

Perhaps live sports not so critical for pay-TV subscriber retention?
Oct 31, 2022 – According to Aluma, while 18% of U.S. pay-TV subscribers are moderately likely to cancel service if their favorite sport moved its live games exclusively to subscription streaming services, only 8% would 'definitely' cancel.
News categories: Aluma, Michael Greeson, Digital TV, Market Research, USA

Video services far down 'Cut List' but still impacted by inflation
Aug 24, 2022 – One-fourth of U.S. households have downgraded or cancelled a subscription streaming video (SVOD) or pay-TV service due to the rising costs of consumer goods, services, and housing, according to Aluma Insights.
News categories: Aluma Insights, Michael Greeson, Digital TV, Market Research, USA

A quarter of U.S. households subscribe to broadband but not Pay TV
Oct 20, 2021 – Research from TDG finds that the number of U.S. households subscribing to a broadband service but not a pay-TV service will grow from 38 million in 2020 to 54 million in 2025, up 42% in the five-year period.
News categories: TDG, Paul Hockenbury, Michael Greeson, Digital TV, Market Research, Streaming, Terrestrial, USA

Growth in Connected TV penetration slows in the U.S.
Sep 8, 2021 – According to TDG, the diffusion of internet-connected TVs (CTVs) in the U.S is slowing. At the same time, however, CTVs are reaching beyond the living room and master bedroom to other rooms of the home.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA