Digital TV News: Michael Greeson

A quarter of U.S. households subscribe to broadband but not Pay TV
Oct 20, 2021 – Research from TDG finds that the number of U.S. households subscribing to a broadband service but not a pay-TV service will grow from 38 million in 2020 to 54 million in 2025, up 42% in the five-year period.
News categories: TDG, Paul Hockenbury, Michael Greeson, Digital TV, Market Research, Streaming, Terrestrial, USA

Growth in Connected TV penetration slows in the U.S.
Sep 8, 2021 – According to TDG, the diffusion of internet-connected TVs (CTVs) in the U.S is slowing. At the same time, however, CTVs are reaching beyond the living room and master bedroom to other rooms of the home.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

58 million U.S. broadband households to be MVPD-free by 2025
Oct 14, 2020 – According to The Diffusion Group, by 2025 more than half of U.S. broadband households will live without an MVPD service. During this time, pay-TV services will lose 36% of their 2020 subscriber base.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, USA

23% of U.S. vMVPD subscribers also use a legacy pay TV service
Jun 10, 2020 – Research from TDG finds that nearly one-fourth of virtual pay TV (vMVPD) households in the U.S. also subscribe to a traditional pay-TV service. Dual-service use peaked at 37% of vMVPD subscribers in 2018.
News categories: TDG, Michael Greeson, Digital TV, Market Research, USA

U.S. pay-TV on-demand services boosted by stay-at-home directives
May 14, 2020 – According to The Diffusion Group (TDG), six in ten U.S adult broadband users who use pay-TV on-demand services have increased viewing as a result of COVID-19-related stay-at-home directives, with 19% reporting a significant increase.
News categories: The Diffusion Group, Michael Greeson, COVID-19, Digital TV, Market Research, USA

Third of Netflix subscribers might switch to a cheaper, ad-supported tier
Jul 9, 2019 – There has been speculation that Netflix will introduce an ad-based tier. According to TDG, a third of Netflix users would consider changing to such a less-expensive option, with more than half of those moderately likely to or definitely would switch.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

TDG: Disney+ likely to be well received
Mar 13, 2019 – New research from The Diffusion Group (TDG) finds that Disney’s upcoming direct-to-consumer (DTC) subscription service, Disney+, will likely to see solid interest — assuming it comes to market at the right price.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

TDG research shows sensitivity of Netflix subscribers to price rises
Jan 16, 2019 – Research from The Diffusion Group (TDG) finds that, while subscriber reaction to Netflix’s recent price increase varies relative to degree, even minor variations may have significant implications.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

Roku Users less likely to subscribe to legacy Pay-TV
Oct 23, 2018 – It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, research from The Diffusion Group finds that one brand is particularly detrimental to legacy interests: Roku.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA