Digital TV News: Mike O'Donnel
VIZIO taps Nielsen to measure advanced TV campaigns
Nov 17, 2020 – VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
News categories:
VIZIO Ads, Nielsen, Mike O'Donnell, Scott Brown, Adam Gerber, Advertising, Big Data, Digital TV, Smart TV, USA
Apple TV app launches on VIZIO SmartCast TVs
Sep 8, 2020 – VIZIO has announced that customers in the US and Canada can now access the Apple TV app on SmartCast TVs. Eligible VIZIO SmartCast customers in the US can sign up for Apple TV+ and receive three months free.
News categories:
VIZIO, Apple TV, Mike O'Donnell, Apps, Canada, Digital TV, Smart TV, Streaming, USA
Movies Anywhere now available on VIZIO SmartCast TVs
Jun 23, 2020 – VIZIO has added the MOVIES ANYWHERE app to its SmartCast TV platform. MOVIES ANYWHERE offers a way for users to access movies purchased across platforms and digital retailer accounts, all in one place.
News categories:
VIZIO, Movies Anywhere, Mike O'Donnel, Karin Gilford, Digital TV, Smart TV, Streaming, USA
VIZIO launches Direct Advertising business
Dec 10, 2019 – VIZIO has announced the launch of VIZIO Ads, a business unit created to provide advertising experiences to consumers and brands. The business will enable brands, agencies and advertisers to purchase premium TV ad inventory across the VIZIO SmartCast platform.
News categories:
VIZIO, William Wang, Mike O'Donnell, Advertising, Digital TV, Smart TV, Streaming, USA
Latest News
- Simplestream launches automated SCTE-35 Marker Inserter
- StarTV to offer streaming video via satellite in Mexico
- Channel 4 chooses Witbe to automate streaming app QA testing
- Addressable TV Initiative certifies HbbTV-TA at TP Vision and Vestel
- ATSC expanding video compression options for ATSC 3.0
- Swisscom to acquire Vodafone Italia
- Video Solutions selects Whip Media reporting and royalty payments system
- SLING TV launches free classic arcade games
- Western Europe OTT revenues to be up 55% in 2029
- Irdeto releases 'State of the Video Entertainment Industry' report
- Paramount to sell 13.01% stake in Viacom18 to Reliance Industries
- Telia cuts cloud costs for DVR services with Synamedia
- Bitmovin and Yospace launch live streaming ad partnership
- Teads expands exclusive CTV native ads partnership with LG Ad Solutions
- Sinclair & APTS offer free ATSC 3.0 channel hosting for public TV stations
- Proximus launches multiscreen Pickx apps with 3SS
- ZTE and Moratelindo deploy Android TV STB in Indonesia
- Free viewing increases lead over SVOD
- New TV Box for Proximus customers
- Zapping deploys Zixi for OTT content delivery