Digital TV News: Mike O'Donnell
VIZIO taps Nielsen to measure advanced TV campaigns
Nov 17, 2020 – VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
News categories: VIZIO Ads, Nielsen, Mike O'Donnell, Scott Brown, Adam Gerber, Advertising, Big Data, Digital TV, Smart TV, USA
Apple TV app launches on VIZIO SmartCast TVs
Sep 8, 2020 – VIZIO has announced that customers in the US and Canada can now access the Apple TV app on SmartCast TVs. Eligible VIZIO SmartCast customers in the US can sign up for Apple TV+ and receive three months free.
News categories: VIZIO, Apple TV, Mike O'Donnell, Apps, Canada, Digital TV, OTT, Smart TV, USA
Movies Anywhere now available on VIZIO SmartCast TVs
Jun 23, 2020 – VIZIO has added the MOVIES ANYWHERE app to its SmartCast TV platform. MOVIES ANYWHERE offers a way for users to access movies purchased across platforms and digital retailer accounts, all in one place.
News categories: VIZIO, Movies Anywhere, Mike O'Donnel, Karin Gilford, Digital TV, OTT, Smart TV, USA
VIZIO launches Direct Advertising business
Dec 10, 2019 – VIZIO has announced the launch of VIZIO Ads, a business unit created to provide advertising experiences to consumers and brands. The business will enable brands, agencies and advertisers to purchase premium TV ad inventory across the VIZIO SmartCast platform.
News categories: VIZIO, William Wang, Mike O'Donnell, Advertising, Digital TV, OTT, Smart TV, USA
- Facebook Watch TV app available for Vewd-enabled devices
- Western Europe to have 234 million SVOD subscriptions in 2026
- SITI Networks launches apps and Android TV STB with Nagra
- FreeWheel addressable technology unifies linear TV and digital video advertising
- Crackle app launches on Xfinity X1 and Xfinity Flex
- Research suggests CTV ads more effective than linear
- Mowies optimizes cloud streaming workflow with Harmonic
- Mola TV taps Viaccess-Orca to monetize EPL video streaming
- Streamhub enhances video audience analytics with Kantar data
- Eurofins announces NEXTGEN TV test suite for 2022 receivers
- Roku begins Roku OS 10 roll-out
- Roku Express 4K+ and Roku Voice Remote Pro launched in U.S.
- Fraunhofer and Sinclair working to bring Digital Radio Mondiale to ATSC 3.0
- Vodafone España adopts targeted content promotion from TiVo
- 3SS selected by FreeCast for SelectTV multiscreen UX
- LTN Global launches universal signaling for linear addressable TV advertising
- Worldwide semiconductor revenue grew 10.4% in 2020
- Freeview Australia launches integrated HbbTV platform
- ACCESS licenses Ligada iSuite for NetFront Browser BE HbbTV testing
- PubMatic to integrate Samba TV data for CTV audience targeting