Digital TV News: Mike Welch

Xandr adopts OpenAP's OpenID audience identifier
Jun 24, 2021 – OpenAP and Xandr have announced an alliance that will enable OpenAP's OpenID audiences inside Invest TV, Xandr's ad buyer self-service platform for linear television in the U.S.
News categories: OpenAP, Xandr, David Levy, Mike Welch, Advertising, Big Data, Digital TV, USA

Bell and Xandr create omni-channel DSP for advertisers in Canada
Apr 28, 2021 – Bell and Xandr have announced an omni-channel demand-side platform for Canadian advertisers. The Bell Media product, branded SAM DSP, will enable targeted campaigns using inventory over multiple platforms and channels.
News categories: Xandr, Bell Media, Mike Welch, Nauby Jacob, Advertising, Canada, Digital TV

AT&T's Turner and Xandr to exploit ad opportunities together
Jan 8, 2019 – Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections.
News categories: Xandr, Turner, Mike Welch, Donna Speciale, Marissa Freeman, Advertising, Big Data, Digital TV, USA