Digital TV News: Nicole Bence
7plus to add FAST channels, ad innovation and personalisation in 2023
Oct 25, 2022 – Seven Network is to launch more FAST channels on 7plus in 2023. 7plus uses AWS Media Elemental MediaTailor to generate virtual live-streaming channels and Amazon Personalize for content recommendations and personalisation.
News categories:
Seven West Media, AWS, Gereurd Roberts, Nicole Bence, Advertising, Australia, Content Distribution, Digital TV, Streaming, UX
IAB Australia appoints Ipsos as digital audience data supplier
Aug 31, 2021 – IAB Australia has appointed Ipsos as the industry's supplier for the planning, buying, and reporting of digital audience measurement data in Australia. The appointment is for a three-year term commencing in Q2 2022 with the launch of Ipsos iris.
News categories:
Ipsos, IAB Australia, MFA, OzTAM, Simon Wake, Gai Le Roy, Natalie Stanbury, Sophie Madden, Doug Peiffer, Advertising, Australia, Big Data, Digital TV
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