Digital TV News: Oracle Moat
Samba TV taps Oracle Moat to measure viewability of CTV ads
Dec 5, 2019 – Samba TV has announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.
News categories:
Samba TV, Oracle Moat, Marc Bourget, Mark Kopera, Advertising, Digital TV, OTT, USA, Worldwide
Oracle Moat to measure viewability for Samsung Ads
Jun 13, 2019 – Oracle Data Cloud has announced that Samsung Ads will integrate Moat services to measure viewability and invalid traffic for its over-the-top (OTT) inventory across Samsung Smart TV households.
News categories:
Oracle Moat, Samsung, Michelle Hulst, Tom Fochetta, Advertising, Digital TV, OTT, Smart TV, Worldwide
Latest News
- Competition driving OTT TV & video subscription growth
- Wyplay becomes Alexa Solution Provider
- Sky Media appoints TVbeat as TV data verification partner
- Amazon wins as British viewers are desperate for more sport
- Netflix releases 4Q 2020 results
- Pearl TV broadcasters welcome FCC easing of SFN regulations
- Paramount+ from ViacomCBS to launch on March 4th
- Firstlight Media builds OTT platform on Google Cloud
- Cogeco EPICO IPTV service launched
- Enghouse and Access Communications offer hosted TV services in Canada
- MENA pay TV revenues continue to fall
- FCA first automotive OEM with Alexa Custom Assistant
- Firstlight Media and NPAW optimise CDN switching for OTT providers
- ViacomCBS, DISH Media, Adcuratio enable broadcast inventory on MVPD STBs
- DoubleVerify earns MRC accreditation for CTV measurement
- Philco launches Roku TV lineup in Brazil
- Chips&Media introduces WAVE6 series of video codec IPs
- Worldwide semiconductor revenue up 7.3% in 2020
- Kantar expands TV audience measurement panel in Georgia
- TDS introduces live, streaming TV product