Digital TV News: Parrot Analytics
Parrot Analytics helps inform YouTube and Google TV programming
Aug 9, 2021 – YouTube and Google TV have incorporated Parrot Analytics' global audience demand data and entertainment consulting services to help make insight-driven content decisions.
News categories:
Parrot Analytics, Wared Seger, Big Data, Digital TV, Streaming, USA
Parrot Analytics data to support Dopamine's content plans
Jul 30, 2019 – Parrot Analytics has partnered with Dopamine, a division of Grupo Salinas. Dopamine will use Parrot Analytics' demand data and travelability analysis to help predict audience demand for its original series in Mexico and other regions around the world.
News categories:
Parrot Analytics, Dopamine, Alejandro Rojas, Fidela Navarro, Big Data, Digital TV, Mexico
Demand for Netflix Originals set to overtake licensed titles in the U.S.
Dec 13, 2018 – Research by Parrot Analytics and Kagan shows support for one of Netflix's most important strategic goals. According to the report, demand for Netflix Originals is estimated to overtake the share of demand for licensed titles by October 2019.
News categories:
S&P Global, Parrot Analytics, Deana Myers, Digital TV, Market Research, Streaming, USA
Parrot Analytics to measure audiences for CBS Studios International
Jul 25, 2018 – Parrot Analytics has announced a subscription agreement with CBS Studios International. The service will provide CBS Studios International with timely and actionable data to gauge audience demand for specific content.
News categories:
Parrot Analytics, CBS Studios International, Wared Seger, Barry Chamberlain, Advertising, Big Data, Digital TV, Worldwide
Parrot Analytics finds 49% of U.S. consumers unwilling to pay for even one streaming service
Jun 21, 2018 – In its latest TV demand report, Parrot Analytics focused on consumers' propensity to subscribe to streaming video services in Brazil, Italy, the U.K. and the U.S.. Parrot Analytics investigated consumers' willingness to subscribe to up to four streaming subscription video services.
News categories:
Parrot Analytics, Samuel Stadler, Digital TV, Market Research, Streaming, USA
Latest News
- Larger-sized TVs to drive 8% growth in display area demand
- DASH Industry Forum (DASH-IF) becomes part of the SVTA
- Sky Stream to launch in Germany on July 31st
- Bitcentral ViewNexa integrates Pixalate Analytics
- Canal+ could be listed on the London Stock Exchange
- OKAST and Bouygues Telecom launch app for tourists in France
- towerCast deploys ENENSYS DVB-SIS for UHD DTT broadcasting
- LG adds Disney+ to its Automotive Content Platform
- Ofcom releases Communications Market 2024 report
- SES selects Ateme technology for sports broadcasting
- Perifery launches AI+ 2.0 to revitalize and monetize media content
- TMT Insights adds ThinkAnalytics to operational management platform
- Prime develops Android TV stick for sooka in Malaysia
- Foxtel selects Watching That to monitor ad-supported streaming
- In the US, time spent streaming surged to over 40% in June
- Bedrock releases M6+ on Apple Vision Pro in France
- Sunn Stream chooses Brightcove for new streaming service
- Anghami selects Bitmovin VOD encoder
- Global E&M revenues projected to hit $3.4 trillion in 2028
- Italy approves regulation defining icon for DTT devices