Digital TV News: Paul Donato

ARF calls for move away from TV households as basis of TV measurement
Mar 27, 2023 – ARF says move to 'TV-accessible households' is needed as ARF's DASH universe study shows a significant and growing percentage of US homes now consume TV without owning a TV set.
News categories: Advertising Research Foundation, Paul Donato, Advertising, Big Data, Digital TV, Market Research, USA

CIMM and the ARF release media measurement Lexicon 4.0
Nov 3, 2021 – The Coalition for Innovative Media Measurement (CIMM) and the ARF (Advertising Research Foundation) have released the fourth iteration of a common language for media measurement, Lexicon 4.0, which includes a compilation of terms and definitions for the industry.
News categories: CIMM, Advertising Research Foundation, Jane Clarke, Paul Donato, Advertising, USA, Worldwide

81 Million People in US Watch Broadband Video
Jul 17, 2007 – An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by The Nielsen Company.
News categories: Nielsen, Cable & Telecommunications Association for Marketing (CTAM), Broadband, Digital TV, Market Research, Streaming, USA