Digital TV News: Rob Malcolm
Imagine Communications partners with Google for TV advertising
Sep 13, 2023 – Imagine Communications has announced a partnership with Google Ad Manager, enabling broadcasters and TV operators to run campaigns while ensuring consistent ad placement on all delivery platforms.
News categories:
Imagine Communications, Google Ad Manager, Rob Malcolm, Advertising, Digital TV, IBC2023, Worldwide
Imagine Communications integral to Nine Entertainment's ad buying platform
Apr 7, 2019 – Imagine Communications has announced its evolving role in Nine Entertainment's 9Galaxy automated TV trading platform. Nine is using Imagine’s xG GamePlan cloud-native booking optimizer to take an audience-based approach to ad inventory management.
News categories:
Imagine Communications, Nine Entertainment, Rob Malcolm, Mat Yelavich, Advertising, Australia, Big Data, Digital TV, NABShow
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