Digital TV News: Robin Garfield
Nielsen to provide out-of-home measurement for CNN and Turner Sports
Jul 26, 2017 – Nielsen (NYSE: NLSN) and Turner have announced that CNN and Turner Sports will subscribe to Nielsen’s National Out-of-Home Reporting Service. The agreement delivers program and commercial ratings for live plus seven days of time-shifted viewing.
News categories:
Nielsen, Turner, CNN, Peter Bradbury, Jay Leon, Robin Garfield, Advertising, Big Data, Digital TV, USA
CNN launch partner for comScore combined TV and digital audience metrics
Apr 27, 2016 – CNN and comScore have announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric.
News categories:
comScore, CNN, Gian Fulgoni, Robin Garfield, Advertising, Digital TV, Mobile, Worldwide
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