Digital TV News: Ross McCray
VideoAmp and Warner Bros. Discovery agree audience measurement deal
Jan 3, 2023 – VideoAmp has struck a deal with Warner Bros. Discovery to measure cross-screen campaigns across the global media and entertainment company's portfolio of sports, news, lifestyle, and premium entertainment brands.
News categories:
VideoAmp, Warner Bros. Discovery, Ross McCray, Andrea Zapata, Ralph Pardo, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA
VideoAmp cross-platform measurement adds Comcast data
Feb 24, 2022 – VideoAmp will incorporate aggregated viewership data from Comcast's footprint into its measurement, bringing more stability and reliability to its local, national and cross-platform audience ratings and impression measurement.
News categories:
VideoAmp, Comcast Advertising, Ross McCray, Marcien Jenckes, Advertising, Big Data, Digital TV, USA
WarnerMedia Ad Sales chooses measurement partners
Jan 6, 2022 – WarnerMedia Ad Sales has completed its preliminary discovery process for alternative measurement partners. Comscore, iSpot.tv and VideoAmp have been selected to help WarnerMedia develop its portfolio of measurement solutions.
News categories:
WarnerMedia Ad Sales, Comscore, iSpot.tv, VideoAmp, Andrea Zapata, Carol Hinnant, Stuart Schwartzapfel, Ross McCray, Advertising, Big Data, Digital TV, USA
VideoAmp and ViacomCBS announce TV measurement partnership
Sep 28, 2021 – VideoAmp has announced a partnership with ViacomCBS in which it will provide the media and entertainment company with an alternative currency to plan, transact and measure national media campaigns.
News categories:
VideoAmp, ViacomCBS, Ross McCray, John Halley, Advertising, Big Data, Digital TV, USA
VideoAmp raises $70 million in new funding
May 1, 2019 – VideoAmp has announced that it has raised $70 million in new funding led by The Raine Group. The Raine Group invested $50 million in this growth round of financing, with Ankona Capital contributing an additional $20 million.
News categories:
VideoAmp, The Raine Group, Ankona Capital, Ross McCray, Erik Hodge, Peter Liguori, Advertising, Big Data, Digital TV, Streaming, USA, Venture Capital
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