Digital TV News: Sam Tomlinson
UK entertainment and media companies hold their nerve despite economic headwinds
Sep 27, 2022 – UK entertainment and media companies are holding their nerve despite the worsening economic outlook, and putting their trust in their digital investment strategies, according to a report from PwC.
News categories:
PwC, Dan Bunyan, Sam Tomlinson, Advertising, Digital TV, Market Research, UK
Cadent to automate addressable advertising for Liberty Global across Europe
Jan 5, 2021 – Cadent has announced that it has expanded its addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow in 2021.
News categories:
Cadent, Liberty Global, Keith Kryszczun, Pieter Vervoort, Sam Tomlinson, Advertising, Digital TV, Europe, Ireland
PwC completes audit of Finecast's delivery and reporting
Jan 13, 2020 – PwC has completed an audit of Finecast’s delivery and reporting of omnichannel addressable TV campaigns in the UK. Finecast is the first addressable TV advertising service provider to complete an external audit of this kind.
News categories:
Finecast, PwC, Harry Harcus, Sam Tomlinson, Advertising, Big Data, Digital TV, UK
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