Digital TV News: Sarah Lee

68% of US households have a smart TV, 46% have a streaming media player
Nov 14, 2024 – Parks Associates research has found that 68% of U.S. internet households now own a smart TV and 46% own a streaming media player, an increase from 2020 when 54% and 42% owned these devices, respectively.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

More U.S. streaming consumers opting for basic tiers with ads
Oct 22, 2024 – Parks Associates research has found that ad-based tier subscriptions are increasingly being adopted in the U.S. and now account for 57% of the user bases of the leading video streaming services.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, Streaming, USA

50% of U.S. consumers watch free ad-supported video
Aug 14, 2024 – Parks Associates research shows that 67% of U.S. consumers now watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch OTA broadcasts.
News categories: Parks Associates, JW Player, Sarah Lee, James Burt, Digital TV, Market Research, Mobile, Smart TV, Tablet, Terrestrial, USA

U.S. average spending on streaming drops from $90 to $64 per month
Jun 25, 2024 – Research from Parks Associates shows a 30% drop in spending for streaming SVOD services, with the average US internet household spending about $63 per month on such services, down from $90 in 2021.
News categories: Parks Associates, Sarah Lee, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

U.S. households report consuming 43.5 hours of video per week
Apr 15, 2024 – According to Parks Associates, U.S internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, NABShow, TV Services, USA

U.S. internet households averaged 17 connected devices in Q3 2023
Jan 11, 2024 – Parks Associates' has found that the average number of connected devices per U.S. internet household reached 17 in Q3 2023, and smartphone ownership surpassed TV ownership for the first time.
News categories: Parks Associates, Sarah Lee, CES2025, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

Tizen most popular Smart TV purchased in US in 2023
Jan 8, 2024 – Parks Associates has released research showing that 66% of US internet households now own a smart TV. The Q3 2023 survey shows that the most popular smart TV OS is Samsung's Tizen at 35%.
News categories: Parks Associates, Sarah Lee, Elizabeth Parks, CES2025, Digital TV, Market Research, Smart TV, TV OS, USA

U.S. consumers cutting streaming services to save money
Aug 23, 2023 – Parks Associates has released analysis of the video services landscape showing that the average annualized subscriber churn rate for U.S. streaming video services stands at 47%.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, Streaming, USA

Cumulative US piracy loss for streaming services to exceed $113bn by 2027
Apr 18, 2023 – Parks Associates has announced that by the end of 2027, there will be a cumulative loss to piracy of $113 billion for streaming video providers serving US consumers.
News categories: Parks Associates, Steve Hawley, Sarah Lee, Content Protection, Digital TV, Market Research, NABShow, Streaming, USA