Digital TV News: Scott Brown
VIZIO taps Nielsen to measure advanced TV campaigns
Nov 17, 2020 – VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
News categories:
VIZIO Ads, Nielsen, Mike O'Donnell, Scott Brown, Adam Gerber, Advertising, Big Data, Digital TV, Smart TV, USA
Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
Nov 10, 2020 – Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.
News categories:
Nielsen, Scott Brown, Rick Welday, Kemal Bokhari, Adam Gaynor, Advertising, Big Data, Digital TV, Satellite, Set Top Box, Smart TV, USA
Nielsen to measure CTV campaigns on YouTube & YouTube TV
Oct 15, 2020 – Nielsen has announced that it will measure YouTube’s streaming TV inventory to help media buyers and sellers better understand and verify audiences on the YouTube and YouTube TV apps on connected TVs.
News categories:
Nielsen, YouTube, Scott Brown, Debbie Weinstein, Advertising, Big Data, Digital TV, OTT, USA
Vimeo ups speed with Akamai Media Acceleration
Mar 21, 2017 – Akamai (NASDAQ: AKAM) has announced the availability of Akamai Media Acceleration, designed to improve viewing experiences for OTT video consumers and accelerate video game and other software downloads.
News categories:
Akamai, Vimeo, Scott Brown, Naren Venkataraman, Content Distribution, Digital TV, NABShow, OTT, Worldwide
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