Digital TV News: Scott Howe
Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories:
Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA
LiveRamp to acquire Data Plus Math
Jun 24, 2019 – LiveRamp (NYSE: RAMP) has announced that it is to acquire Data Plus Math. Data Plus Math is a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
News categories:
LiveRamp, Data Plus Math, Scott Howe, John Hoctor, Advertising, Big Data, Digital TV, MandA, Worldwide
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