Digital TV News: Sean Buckley
Magnite agrees ACR data deal with LG Ads Solutions
Jun 21, 2022 – Magnite (NASDAQ: MGNI) has announced a deal with LG Ads Solutions under which Magnite will have access to LG Ads' automatic content recognition (ACR) data for planning, activation, measurement and analytics through its supply-side platform (SSP).
News categories:
Magnite, LG Ads Solutions, Sean Buckley, Raghu Kodige, Sean Muzzy, Megan Pagliuca, Advertising, Big Data, Digital TV, Smart TV, USA
Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories:
Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA
SpotX makes strategic investment in SpringServe
Jul 20, 2020 – SpotX has invested in SpringServe, an ad serving platform for OTT and connected TV. The companies will together provide advanced video advertising capabilities, while connecting customers to the advertiser ecosystem.
News categories:
SpotX, SpringServe, Sean Buckley, Joseph Hirsch, Advertising, Digital TV, MandA, Streaming, Worldwide
SpotX finds 80% of CTV viewers watch ad-supported content
Jul 15, 2020 – SpotX has released a global connected TV (CTV) viewership report. SpotX, in partnership with Mintel, surveyed consumers to identify viewing habits, as well as how receptive they are to ads.
News categories:
SpotX, Mintel, Sean Buckley, Advertising, Digital TV, Europe, Market Research, Streaming, USA
SpotX and JW Player team up at IBC 2018
Sep 12, 2018 – At IBC 2018, the SpotX and JW Player teams will demonstrate the monetisation potential of Video Player Bidding, a header bidding solution built directly into JW Player and powered by SpotX.
News categories:
SpotX, JW Player, Sean Buckley, Brian Rifkin, Advertising, Digital TV, IBC2022, Media Player, Streaming, Worldwide
JW Player launches Video Player Bidding with SpotX
Feb 12, 2018 – JW Player has announced the launch of Video Player Bidding, a header bidding solution for video, with SpotX as its partner. The solution allows JW Player’s publisher customer base to access SpotX’s demand marketplace as well as its ad serving capabilities.
News categories:
SpotX, JW Player, Sean Buckley, Brian Rifkin, Brian Levine, Advertising, Digital TV, Media Player, Streaming, Worldwide
SpotX integrates with Amazon’s Transparent Ad Marketplace
Oct 5, 2017 – SpotX has announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM). The SpotX and TAM integration is a fully server-side approach to video header bidding.
News categories:
SpotX, Amazon Publisher Services, Sean Buckley, Ken Leeder, Advertising, Worldwide
Latest News
- Bedrock migrates Videoland streaming subscribers to its latest platform
- Pixalate lists top CTV apps for October 2022
- El Financiero Bloomberg TV develops streaming app with TVCoins
- Garmin receives 2022 BMW Group Supplier Innovation Award
- In Sweden ad-supported video leads in weekly reach
- Accedo powers Janson Media direct-to-consumer streaming service
- Hisense second in global TV shipments
- DAZN now available on Foxxum CTV OS
- Amagi acquires Streamwise
- MyTV Super selects Witbe for production monitoring
- Better Software Group and Red Bee Media power Nordisk Film+
- Broadpeak simplifies content replacement at video service providers
- Hybrid AVOD-SVOD tiers to boost global AVOD revenues
- 12.5m consumer VR headsets to be sold in 2022
- U.S. TV usage rose again in October
- Samsung expands game streaming to more devices
- 83% of US internet households subscribe to at least one OTT service
- OMG first to integrate with TelevisaUnivision's household data graph
- SABC launches SABC+ streaming service
- VlogBox provides CTV content for Pzaz TV