Digital TV News: Sean Buckley

Magnite integrated into FreeWheel’s TV platform
Aug 3, 2023 – Magnite (NASDAQ: MGNI) has integrated with FreeWheel to enhance the ability of FreeWheel users to see multiple sources of demand in one platform, across both programmatic and direct transactions.
News categories: Magnite, FreeWheel, Sean Buckley, Soo Jin Oh, Jill Steinhauser, Advertising, Digital TV, Worldwide

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

Magnite announces next generation CTV and OTT monetization platform
Feb 7, 2023 – Magnite (NASDAQ:MGNI) has announced Magnite Streaming. Magnite Streaming empowers media owners to maximize the value of their assets across live and VOD inventory, CTV and OTT, and addressable linear.
News categories: Magnite, Sean Buckley, Evan Adlman, Andrew Tint, Travis Hockersmith, Jill Steinhauser, Advertising, Digital TV, USA, Worldwide

Brightcove and Magnite partner to boost CTV and OTT ad monetization
Jan 10, 2023 – Brightcove (NASDAQ: BCOV) has entered into a relationship with Magnite (NASDAQ: MGNI) where Magnite will power advertising for Brightcove customers. Brightcove will also integrate the SpringServe ad server.
News categories: Brightcove, Magnite, SpringServe, Marc DeBevoise, Sean Buckley, Advertising, Digital TV, Streaming, Worldwide

Magnite agrees ACR data deal with LG Ads Solutions
Jun 21, 2022 – Magnite (NASDAQ: MGNI) has announced a deal with LG Ads Solutions under which Magnite will have access to LG Ads' automatic content recognition (ACR) data for planning, activation, measurement and analytics through its supply-side platform (SSP).
News categories: Magnite, LG Ads Solutions, Sean Buckley, Raghu Kodige, Sean Muzzy, Megan Pagliuca, Advertising, Big Data, Digital TV, Smart TV, USA

Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories: Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA

SpotX makes strategic investment in SpringServe
Jul 20, 2020 – SpotX has invested in SpringServe, an ad serving platform for OTT and connected TV. The companies will together provide advanced video advertising capabilities, while connecting customers to the advertiser ecosystem.
News categories: SpotX, SpringServe, Sean Buckley, Joseph Hirsch, Advertising, Digital TV, MandA, Streaming, Worldwide

SpotX finds 80% of CTV viewers watch ad-supported content
Jul 15, 2020 – SpotX has released a global connected TV (CTV) viewership report. SpotX, in partnership with Mintel, surveyed consumers to identify viewing habits, as well as how receptive they are to ads.
News categories: SpotX, Mintel, Sean Buckley, Advertising, Digital TV, Europe, Market Research, Streaming, USA

SpotX and JW Player team up at IBC 2018
Sep 12, 2018 – At IBC 2018, the SpotX and JW Player teams will demonstrate the monetisation potential of Video Player Bidding, a header bidding solution built directly into JW Player and powered by SpotX.
News categories: SpotX, JW Player, Sean Buckley, Brian Rifkin, Advertising, Digital TV, IBC2023, Media Player, Streaming, Worldwide