Digital TV News: Steve Nason
TV sets still dominate video entertainment consumption
Jan 27, 2020 – Research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. Consumers are also increasing the total amount of time spent watching video.
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Parks Associates, Steve Nason, Digital TV, Market Research, USA
US broadband households interested in innovative offerings accessed via TV
Jan 16, 2020 – Parks Associates has found that over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling.
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Parks Associates, Steve Nason, Elizabeth Parks, Digital TV, Market Research, USA
46% of US broadband households subscribe to two or more OTT services
Oct 2, 2019 – Parks Associates research has found that 46% of US broadband households now subscribe to two or more OTT services, up from 33% in early 2017. The company believes that partnerships, aggregation, and bundling are key strategies for subscriber growth.
News categories:
Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA
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