Digital TV News: Steve Nason

69% of OTT trialers end up subscribing to at least one trialed service
Dec 16, 2020 – Parks Associates research has found that approximately 40% of US broadband households trialed at least one OTT service during the COVID-19 crisis and nearly 70% of these households ended up subscribing.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

20% of U.S. broadband households use ad-supported OTT services
Dec 15, 2020 – Parks Associates has found that 20% of U.S. broadband households are using ad-supported OTT services and 15% 'freemium' services, placing these business models in strong second place, behind OTT subscriptions.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

47% of US broadband households subscribe to Amazon Prime Video
Dec 9, 2020 – OTT video service research from Parks Associates finds 47% of US broadband households subscribe to Amazon Prime Video, second only to Netflix among subscription-based OTT video services in the US.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

Churn rate drops for U.S. OTT services especially vMVPDs
Dec 8, 2020 – Parks Associates research finds the overall annual churn rate for OTT services dropped from 46% in 3Q 2019 to 38% in 3Q 2020. vMVPDs experienced an even more dramatic drop, from 84% in 2019 to 49% in 2020.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

61% of US broadband households subscribe to two or more OTT services
Nov 23, 2020 – According to Parks Associates, 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. 45% subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Parks Associates reveals top 10 U.S. SVOD services for 3Q 2020
Nov 18, 2020 – Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

U.S. has close to 300 OTT video services
Oct 20, 2020 – Research from Parks Associates shows that through Q3 2020, the number of OTT video services in the U.S. has more than doubled since 2014, currently reaching nearly 300 different services.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Churn rate for U.S. OTT services at 41% in Q1 2020
Jun 29, 2020 – Parks Associates reports the churn rate for U.S. OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households trialed an OTT service.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

54% of US broadband households now own a smart TV
Jun 24, 2020 – Parks Associates has released a whitepaper which finds more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically.
News categories: Parks Associates, Applicaster, Steve Nason, Jonathan Laor, Digital TV, Market Research, Smart TV, USA