Digital TV News: Steve Nason

Churn rate for U.S. OTT services at 41% in Q1 2020
Jun 29, 2020 – Parks Associates reports the churn rate for U.S. OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households trialed an OTT service.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

54% of US broadband households now own a smart TV
Jun 24, 2020 – Parks Associates has released a whitepaper which finds more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically.
News categories: Parks Associates, Applicaster, Steve Nason, Jonathan Laor, Digital TV, Market Research, Smart TV, USA

76% of US broadband households had OTT subscription in Q1 2020
Jun 8, 2020 – Research from Parks Associates finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. 62% subscribed to a traditional pay-TV service.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Disney+ and Apple TV+ both see success during first six months in the market
May 29, 2020 – Parks Associates has released research showing that new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the 'Big 3' Netflix, Amazon Prime Video, and Hulu.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

COVID-19 will drive greater usage of TVOD services in 2020
May 7, 2020 – Parks Associates predicts that consumer usage of TVOD services will increase significantly in 2020. According to the firm, in Q1 2020, 14% of US broadband households had used a TVOD service over the past 30 days, a five-point increase from the previous year.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

76% of US broadband households subscribe to an OTT service
Apr 27, 2020 – According to Parks Associates, 76% of US broadband households subscribe to an OTT service, and adoption of online pay-TV services such as YouTube TV, Hulu with Live TV, and Sling TV is now at 12% of US broadband households.
News categories: Parks Associates, Reelgood, Steve Nason, Catharine Burhenne, COVID-19, Digital TV, Market Research, OTT, USA

TV antenna usage in US broadband households up 25% in 2019
Mar 26, 2020 – According to Parks Associates, 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. Roughly half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD.
News categories: Parks Associates, Steve Nason, Digital TV, Terrestrial, USA

OTT service churn in 2019 reached 35%, up from 28% in 2018
Mar 10, 2020 – Parks Associates has found that the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018. Churn among vMVPDs (virtual multichannel video programming distributors or online pay-TV providers) was 81% in 2019.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA, Worldwide

TV sets still dominate video entertainment consumption
Jan 27, 2020 – Research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. Consumers are also increasing the total amount of time spent watching video.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, USA