Digital TV News: Tamer Hassan
Roku announces Advertising Watermark to verify ad inventory
Feb 23, 2022 – Roku (Nasdaq: ROKU) has announced its Advertising Watermark, a technology to help validate the authenticity of video ads originating on the Roku platform. The watermark integrates with Roku OS to automatically verify publisher ad requests and impressions.
News categories:
Roku, Louqman Parampath, Tamer Hassan, Bill Murray, Advertising, Digital TV, Middleware, Set Top Box, Smart TV, USA, Watermarking
HUMAN discovers and disrupts CTV ad fraud botnet
Apr 21, 2021 – HUMAN has discovered a CTV ad fraud botnet consisting of nearly a million infected mobile Android devices pretending to be millions of people watching ads on smart TVs and other devices.
News categories:
HUMAN, Tamer Hassan, Michael McNally, Per Bjorke, Willard Simmons, Advertising, Android TV, Content Protection, Digital TV, Smart TV, Streaming, Worldwide
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