Digital TV News: TheViewPoint

TheViewPoint adds header bidding for CTV/OTT monetization
Feb 4, 2021 – TheViewPoint has integrated Header Bidding, providing publishers with the ability to receive bids from multiple SSPs simultaneously. The technology is based on the OpenRTB protocol, rather than VAST.
News categories: TheViewPoint, Daniel Elad, Advertising, Digital TV, Streaming, USA, Worldwide

TheViewPoint enhances monetization and reporting for VlogBox
Nov 4, 2020 – TheViewPoint has announced a partnership with VlogBox that sees TheViewPoint bringing in its ad tech solutions to power up VlogBox's monetization capabilities, while providing analytics and pricing control over CTV inventory.
News categories: VlogBox, TheViewPoint, Nick Platonenko, Daniel Elad, Advertising, Big Data, Digital TV, Streaming, USA

TheViewPoint releases ad SDK for Roku publishers
Jul 1, 2020 – TheViewPoint has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management. The SDK allows publishers to control each ad pod on Roku.
News categories: TheViewPoint, Daniel Elad, Advertising, Digital TV, Streaming, USA, Worldwide