Digital TV News: Tricia Masturzo
Lotame launches Lotame TV connected TV product suite
Aug 5, 2019 – Lotame has launched its connected TV product suite: Lotame TV. Lotame TV enables advertisers to connect, build, target, activate, and analyze TV viewership audiences for cross-screen digital campaigns through DSP partners such as AppNexus, Verizon Media, Google DBM, The Trade Desk, Adobe, and Amobee.
News categories:
Lotame, Tricia Masturzo, Greg Hampton, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
Latest News
- Omdia sees surging SVOD growth in Central and Eastern Europe
- Apple Vision Pro arrives in new countries and regions
- Hisense TV ranks no. 2 globally in Q1 2024
- MultiChoice Group reports results for the year ended March 2024
- Software private equity firm Clearhaven acquires Zixi
- Ericsson, 3 Denmark, TV 2 and Sony show live TV over 5G SA network
- Reach of NEXTGEN TV HDR tops 70 million homes in the U.S.
- Cineverse exceeds ten million YouTube subscribers
- Brightcove powers new AVOD service, FrightPix
- Disney adds interactive ad formats powered by Brightline and KERV
- Ease Live powers football companion app from ServusTV
- EBU sets out strategic asks on generative AI and media
- Europeans now spend almost €700 on subscriptions every year
- CTV advertising in Europe up 23.5% in 2023
- Fox to introduce dynamic ad insertion for College Football with FreeWheel
- DTS report finds US in-vehicle video and gaming growing rapidly
- Orange Polska deploys Viaccess-Orca Secure Video Player
- Stream7 scales live event broadcasting with MainStreaming
- Capitol Broadcasting selects Triveni Digital to simplify NEXTGEN TV ops
- Max arrives in France and Poland