Digital TV News: Vincent Létang
MAGNA releases US Advertising Forecasts executive summary
Sep 20, 2018 – MAGNA has released a summary of its US Advertising Forecasts Fall Update. Advanced TV advertising keeps developing, as it brings the power of big screen linear experience with superior targeting capabilities. Ad spend around non-traditional TV campaigns is increasing significantly this year.
News categories:
MAGNA, Vincent Létang, Advertising, Digital TV, Market Research, USA
MAGNA releases Global Advertising Forecasts winter update
Dec 4, 2017 – According to MAGNA's Advertising Forecasts Winter Update, linear television ad revenues will grow again in 2018 (+2.5%) thanks to the return of cyclical events and despite the erosion of viewing and ratings, that is otherwise barely compensated by CPM inflation.
News categories:
MAGNA, Vincent Létang, Advertising, Digital TV, Market Research, Worldwide
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