Digital TV News: Yuzuru Kato
Four media measurement bodies form global alliance
May 15, 2019 – Media measurement bodies, BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have announced that they will collaborate on future audience measurement initiatives including the development of common technical standards and operational processes.
News categories:
BARC India, Médiamétrie, Numeris, Video Research, Partho Dasgupta, Bruno Chetaille, Neil McEneaney, Yuzuru Kato, Brad Bedford, Advertising, Big Data, Canada, Digital TV, France, India, Japan
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