Digital TV News: iQ Media
Kinetiq and MarketCast team up on tune-in TV attribution
Dec 15, 2020 – MarketCast and Kinetiq have teamed up to advance tune-in attribution by combining MarketCast's data science capabilities with Kinetiq's ad detection covering 1,600 channels in all 210 U.S. DMAs.
News categories:
Kinetiq, MarketCast, Kevin Kohn, Tom Weiss, Advertising, Big Data, Digital TV, USA
4C and iQ Media combine to create unified TV intelligence network
Apr 10, 2019 – 4C and iQ Media have created Kinetiq, an entity that combines iQ Media and 4C's Teletrax. Kinetiq will serve as the world's largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.
News categories:
iQ Media, 4C Insights, Kinetiq, Kevin Kohn, Dr. Alok Choudhary, Lance Neuhauser, Advertising, Big Data, Digital TV, MandA, USA, Worldwide
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