Digital TV News: Billy Nayden

8% of US broadband households own a VR headset
Apr 15, 2019 – According to Parks Associates, gaming remains the primary use case for VR headsets in the U.S. Familiarity with VR remains at around one-fourth of US broadband households, with gamers most likely to be familiar with the technology.
News categories: Parks Associates, Billy Nayden, Digital TV, Market Research, USA, VR

52% of U.S. broadband households now watching internet video on a connected TV
Mar 7, 2019 – Parks Associates research has found that OTT video services have transitioned back into the home’s living room, with a majority (52%) of U.S. broadband households now watching online video on a TV that is connected to the internet.
News categories: Parks Associates, Billy Nayden, Digital TV, Market Research, OTT, Set Top Box, Smart TV, USA

16% of U.S. broadband households share online video passwords
Jan 16, 2019 – Research from Parks Associates finds that 16% of U.S. broadband households admit to sharing their passwords for their video service accounts with other people, and that service providers will have a difficult time moving subscribers to new methods of password-free authentication.
News categories: Parks Associates, Billy Nayden, Content Protection, Digital TV, Market Research, OTT, USA

47% of U.S. broadband households watch UGC more than once a month
Oct 11, 2018 – A report from Parks Associates finds that as U.S. broadband households spend less time per week watching video on a television, they are watching more user-generated content online, which increasingly includes live broadcast video.
News categories: Parks Associates, Billy Nayden, Digital TV, Market Research, OTT, USA