Digital TV News: Eric Sorensen
5% of US internet households have only a pay-TV service
Jan 4, 2024 – Parks Associates' latest tracker update reveals that just 5% of US internet households have only a pay-TV service, indicating legacy pay-TV continues to lose subscribers to streaming services.
News categories:
Parks Associates, Eric Sorensen, Cable TV, CES2024, Digital TV, Market Research, Satellite, Streaming, USA
Prime Video maintains top position in U.S. subscription video
Oct 31, 2023 – Parks Associates has released its updated list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023.
News categories:
Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA
40 million U.S. homes trialed and subscribed to at least one OTT service in H1 2021
Jul 14, 2022 – A study from Parks Associates reveals that 40 million U.S. internet households trialed and subscribed to at least one OTT service in H1 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.
News categories:
Parks Associates, Eric Sorensen, Digital TV, Market Research, Streaming, USA
Amazon Prime Video penetration at 45% in the U.S.
Apr 7, 2022 – Research from Parks Associates reveals that as of Q3 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of U.S. internet households. In the first quarter of 2021, 77.3 million U.S. households were members of Amazon Prime.
News categories:
Parks Associates, Eric Sorensen, Digital TV, Market Research, Streaming, USA
55% of U.S. broadband households now own a Smart TV
Feb 10, 2022 – A Parks Associates' whitepaper reports 55% of U.S. broadband households now own a smart TV, pushing the device to be the default platform for streaming content. Consumers are increasingly interested in having all their entertainment available on a single device.
News categories:
Parks Associates, Eric Sorensen, Digital TV, Market Research, Smart TV, Streaming, USA
Parks Associates announces 2021's Top 10 US subscription OTT video services
Dec 17, 2021 – Parks Associates has released its updated list of the top 10 US paid subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2021 from the firm's OTT Video Market Tracker.
News categories:
Parks Associates, Paul Erickson, Kristen Hanich, Digital TV, Market Research, Streaming, USA
Latest News
- Movistar Plus+ to create real-time short-form sports video with WSC Sports
- SeaChange to instead be acquired by Enghouse
- Rogers to bring Comcast and Xfinity products to Canada
- OTTera partners with ThinkAnalytics on enhanced personalization
- Televisa selects Synamedia edge gateway and distribution platform
- X Corp confirms intention to launch app for Smart TVs
- Japan's pay TV segment to see steady decline in subscriptions
- HVOD, live sports and password crackdown could reinvigorate Danish streaming
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data
- TargetVideo integrates AI for video content categorization
- Meta opens Quest OS to third-party hardware makers
- Aferian to implement further cost reductions at Amino
- Paramount to exclusively represent SkyShowtime advertising sales
- Sky Sports Main Event latency reduced on Entertainment OS devices
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback