Digital TV News: Improve Digital
DoubleVerify and TVision expand attention measurement on CTV
Jun 13, 2023 – DoubleVerify (DV) (NYSE: DV) has partnered with TVision to combine DV's ad exposure data with TVision's viewer presence and eyes-on-screen ad attention signals, to enhance performance measurement on CTV.
News categories:
DoubleVerify, TVision, Daniel Slotwiner, Yan Liu, Advertising, Big Data, Digital TV, Streaming, Worldwide
ALi, Alticast provide joint solution for pay TV
Mar 27, 2017 – ALi Corporation and Alticast have announced their partnership to have Alticast’s interactive, end-to-end architecture pre-integrated on ALi STB SoC chipsets.
News categories:
ALi Corp, Alticast, Tony Chang, Dosa Park, Digital TV, Middleware, Semiconductor, Set Top Box, Worldwide
Philips Smart TVs to offer video programmatic advertising with Improve Digital
Jan 18, 2017 – Improve Digital has announced a partnership with TP Vision Philips. Philips branded TV sets will offer video programmatic advertising campaigns on its smart TVs in the European market, powered by Improve Digital’s 360 Polaris platform.
News categories:
Improve Digital, Philips, TP Vision, Kyra Steegs, Paulo Lopes, Advertising, Digital TV, Europe, Middleware, Smart TV
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