ATSC 3 (ATSC 3.0 / NextGen TV) and other Advanced Television Systems Committee News

Verance Watermarking completes field trials on LG TVs
Jan 3, 2018 – Verance has announced that Verance Aspect, selected as a foundational component of the ATSC 3.0 transmission standard, has expanded to smart TV manufacturers with LG becoming the first to complete initial field tests.
News categories: Verance, LG, Nil Shah, Eric Anderson, ATSC 3, Content Identification, Digital TV, Smart TV, Terrestrial, USA

MediaTek SoCs first with Verance Watermarking for ATSC 3.0
Dec 19, 2017 – Verance has announced that MediaTek has become the first SoC provider to complete evaluation tests of Verance Aspect, selected by the Advanced Television Systems Committee as an essential component of the Next Gen TV transmission standard (ATSC 3.0).
News categories: Verance, MediaTek, Nil Shah, Eric Anderson, ATSC 3, CES2025, Content Identification, Digital TV, Semiconductor, Set Top Box, Smart TV, USA

Channel Master announces hybrid DTT Android TV DVR
Dec 19, 2017 – Channel Master has announced the upcoming availability of Stream+, a media player that integrates streaming services and games with live broadcast TV and includes an on-screen channel guide with DVR capability.
News categories: Channel Master, Joe Bingochea, Android TV, ATSC 3, Set Top Box, USA

Sinclair Broadcast and ONE Media set for ATSC 3.0 deployment
Nov 16, 2017 – Sinclair Broadcast (Nasdaq: SBGI) and its subsidiary, ONE Media 3.0 have announced their intention to fully deploy ATSC 3.0 on Sinclair’s stations nationwide pursuant to the FCC’s action approving the new platform.
News categories: Sinclair Broadcast, ONE Media, Christopher Ripley, David Smith, ATSC 3, Content Distribution, Digital TV, Mobile, Terrestrial, USA

FCC authorizes ATSC 3.0 transmission standard
Nov 16, 2017 – The Federal Communications Commission has adopted rules to let television broadcasters use the Next Generation broadcast television transmission standard, also called ATSC 3.0, on a voluntary, market-driven basis.
News categories: Federal Communications Commission, ATSC 3, Digital TV, Regulation, Set Top Box, Smart TV, Terrestrial, USA

Broadcasters announce ATSC 3.0 'Model Market' in Phoenix, Arizona
Nov 14, 2017 – E.W. Scripps, Fox Television Stations, Meredith Local Media, Nexstar Media, TEGNA, Telemundo Station Group, Univision and Pearl TV have announced a project in Phoenix, Arizona to show how ATSC 3.0 can be deployed while maintaining existing digital TV service for viewers.
News categories: Pearl TV, Anne Schelle, ATSC 3, Digital TV, Terrestrial, USA

NAB and CTA to run experimental ATSC 3.0 site in Cleveland, Ohio
Nov 7, 2017 – As the FCC prepares to vote this month to authorize voluntary implementation of the new Next Gen TV broadcast standard, the broadcasting and consumer technology industries are collaborating on a 'living laboratory' ATSC 3.0 test station in Cleveland, Ohio.
News categories: National Association of Broadcasters, Consumer Technology Association, Gordon Smith, Gary Shapiro, Bill VanDuynhoven, ATSC 3, Content Distribution, Digital TV, Terrestrial, USA

ATSC 3.0 launches in Korea with Rohde & Schwarz transmitters
Oct 12, 2017 – Broadcasters Seoul Broadcasting System (SBS), Korean Broadcasting System (KBS) and Munhwa Broadcasting Corporation (MBC) have launched the world's first terrestrial ATSC 3.0 broadcast network in South Korea for free UHDTV broadcasts.
News categories: Rohde & Schwarz, ATSC 3, Content Distribution, Digital TV, Korea, Terrestrial

CTA publishes Recommended Practice for ATSC 3.0 television sets
Sep 27, 2017 – The Consumer Technology Association's (CTA) Technology & Standards Fall Forum kicked off with the publication of guidelines to improve the capabilities of TV sets decoding ATSC 3.0 signals. The guidelines aim to help improve the user-experience.
News categories: Consumer Technology Association, Brian Markwalter, ATSC 3, Digital TV, Smart TV, USA