Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Ultra HD Forum updates Guidelines and plans watermarking API
Oct 20, 2020 – The Ultra HD Forum has released Version 2.4 of its Guidelines adding more on live OTT distribution, and its online UHD service tracker has received an upgrade. A watermarking API is due before the end of the year.
News categories: Ultra HD Forum, Benjamin Schwarz, Content Distribution, Digital TV, Market Research, Set Top Box, Smart TV, Watermarking, Worldwide

U.S. has close to 300 OTT video services
Oct 20, 2020 – Research from Parks Associates shows that through Q3 2020, the number of OTT video services in the U.S. has more than doubled since 2014, currently reaching nearly 300 different services.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

FreeWheel releases H1 2020 U.S. Video Marketplace Report
Oct 15, 2020 – FreeWheel (Nasdaq: CMCSA) has released the latest edition of its U.S. Video Marketplace Report. The report found that video viewing soared as consumers were forced to hunker down at home.
News categories: FreeWheel, David Dworin, Advertising, Digital TV, Market Research, USA

58 million U.S. broadband households to be MVPD-free by 2025
Oct 14, 2020 – According to The Diffusion Group, by 2025 more than half of U.S. broadband households will live without an MVPD service. During this time, pay-TV services will lose 36% of their 2020 subscriber base.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, USA

All-time high for streaming video according to Limelight Networks
Oct 14, 2020 – Online video is more popular than ever with the average global viewer watching nearly eight hours (seven hours, 55 minutes) per week, according to a report commissioned by Limelight Networks.
News categories: Limelight Networks, Nigel Burmeister, Digital TV, Market Research, Streaming, Worldwide

COVID-19 pandemic accelerates cord-cutting in 2020
Oct 13, 2020 – Pay TV market growth has slowed over the past few years due to the shift in video consumption to online streaming. The COVID-19 pandemic is further accelerating the trend, according to ABI Research.
News categories: ABI Research, Khin Sandi Lynn, COVID-19, Digital TV, Market Research, Worldwide

Household media spend stabilized in Sweden in Q3
Oct 13, 2020 – Mediavision’s analysis of spend on media services in Sweden points towards a stabilization in Q3, following substantial corona effects in Q2. During the spring, online video hit new heights which have now normalized.
News categories: Mediavision, Natalia Borelius, Digital TV, Market Research, Streaming, Sweden

EMEA Smart Home market expected to rebound in 2H 2020
Oct 12, 2020 – The smart home market in EMEA declined 7.2% in the second quarter of 2020, compared to the same period of the previous year, according to IDC. The market accounted for 20.287 million units between April and June.
News categories: IDC, Antonio Arantes, Jan Prenosil, Digital TV, Europe, Market Research, Smart Home

Italy set for video entertainment surge in 2021
Oct 9, 2020 – Italy’s video entertainment market is poised for vigorous growth next year, despite a challenging 2020, according to Futuresource Consulting. The upsurge will be driven by SVOD entering a new growth phase.
News categories: Futuresource Consulting, Tristan Veale, Digital TV, Italy, Market Research, Streaming